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Playable

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"Turns brand engagement into interactive gamified experiences."

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Nutshell

Playable transforms engagement by turning regular interactions into captivating game experiences. It captures valuable zero-party data while boosting brand recognition. Marketers can optimize ad spend and gather insights effortlessly. The platform supports diverse game types to ensure brand moments that stick, across all channels.

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Playable's Website Claims...
A summary of the claims made on Playable's website as noticed by our bot, Vinny.
Interactive campaigns boost engagement
Playable claims that their interactive campaigns increase time spent with your brand, enhancing engagement and brand retention.
Data-driven personalisation improves retention
Playable claims that data-driven insights from gamified campaigns ensure personalized engagement, preventing customer churn.
Exceptional conversion with gamification
Playable claims that using gamification to create campaigns delivers high average CTR and conversion rates.
Case Studies
Playable boosts Ooni's interactive marketing and lead efficiency.
The most accurate case study for Playable
20%
Lower cost-per-lead
5.02%
Higher CTR on Meta US
Situation
Ooni Strives for Engaging Marketing
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Ooni aimed to enhance interaction
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Engage audience via memorable marketing
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Sought effective lead generation
Ooni, a renowned outdoor pizza oven company, sought to transform their conventional marketing strategies into more interactive encounters to engage their audience while generating leads efficiently. The goal was to foster memorable connections through their website while also collecting user permissions for marketing. To achieve this, Ooni partnered with Playable to implement gamification in their marketing efforts. The ambition was to convert ordinary brand-customer interactions into engaging experiences that could cultivate meaningful connections with their audience.
Task
Implement Gamified Experiences
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Undergo Playable's onboarding process
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Learn gamification strategies
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Master Playable platform for campaigns
Ooni decided to implement gamification to revitalize their marketing strategy. This included undergoing a six-week onboarding process provided by Playable, where Ooni's team learned about gamification strategies and how to utilize the Playable platform effectively. The task was to create playable experiences that could transform traditional marketing interactions into engaging activities—achieving this meant understanding gamification mechanics and mastering the Playable tool to construct innovative campaigns.
Action
Craft Engaging Online Games
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Developed Valentine's Day test game
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St. Patrick's Day wheel of fortune
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Offered dynamic, prize-led engagement
During the onboarding with Playable, Ooni crafted two distinct games designed to engage their audience. The first game, a Valentine's Day personality test, was developed under Playable's guidance, offering Ooni insights into the process. The second, a St. Patrick’s Day wheel of fortune, was independently crafted by Ooni with Playable's support. The game offered prizes like vouchers and eBooks, creating a dynamic interactive experience. This strategic Playable collaboration empowered Ooni to effectively build and launch engaging gamified marketing tactics.
Result
Drove Engagement and Lead Generation
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20% lower cost-per-lead achieved
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Surpassed Meta ads average CTR
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Highlighted gamification's marketing potential
Ooni's St. Patrick’s Day campaign marked a significant success, driving notable website traffic and acquiring new leads at a competitive cost. The campaign's gamified structure attracted participants not so much for the prize value, but for its interactive nature. The results: A 20% reduction in cost-per-lead compared to previous methods and high click-through rates on Meta ads—5.02% in the US and 2.53% in Ireland—surpassing the average of 0.90%. This validated gamification's potential, boosting Ooni's marketing strategy significantly.
Keywords
GAMIFICATION
INTERACTIVE MARKETING
LEAD GENERATION
CUSTOMER ENGAGEMENT
PLAYABLE GAMES
MAR-TECH
OONI
PLAYABLE
Gamification Q & A
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