PostPilot
"Automates direct mail for Shopify brands."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
PostPilot transforms direct mail for online sellers by automating and integrating it into Shopify. They help brands connect with prospects and customers through targeted postcard campaigns, boosting retention and engagement. It's all handled quickly with in-house printing, so marketers can cut through digital clutter and capture attention offline.
In Detail
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PostPilot's Website Claims...
A summary of the claims made on PostPilot's website as noticed by our bot, Vinny.
Advanced AI-driven targeting
PostPilot claims that their proprietary AI and exclusive audience data provide the most powerful prospecting ever created for direct mail.
Insanely fast turnaround
PostPilot claims that they can get direct mail campaigns from concept to your customer's hands in under a week using their state-of-the-art printing facilities.
Shockingly effective results
PostPilot claims that direct mail works, and they've made it easy, more targeted, and more relevant, guaranteeing you'll be blown away by your results.
Case Studies
PostPilot drives high ROI with automated direct mail campaigns.
10x
Average ROI across direct mail campaigns
15x
ROI specifically from winback automations
Situation
Seeking Cost-Effective Direct Mail Solutions
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Taylor Stitch needed a cost-efficient marketing channel.
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Wanted to break from reliance on digital ads.
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Looked for alternatives to traditional catalog campaigns.
Taylor Stitch, known for their responsible shirting, primarily relied on paid media and email for marketing initiatives but sought to diversify. Their aim was to explore the potential of direct mail marketing without incurring the significant expenses typically associated with traditional catalog campaigns. Lacking the massive budgets and long lead times of traditional vendors, they required a partner who could offer a solution to directly connect with their audiences through a cost-effective and efficient channel. PostPilot, with its direct mail capabilities, presented itself as an ideal partner for Taylor Stitch's needs, offering innovative solutions to navigate these challenges.
Task
Implement Direct Mail for Retention
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Target unengaged and unsubscribed customers.
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Integrate direct mail with existing strategies.
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Boost customer retention and reactivation.
Taylor Stitch's task was to efficiently integrate PostPilot's direct mail solutions into their marketing strategy to boost customer retention and reactivation. Their goal was to engage dynamic customer segments through personalized direct mail campaigns, improving order frequency and customer lifetime value (LTV). They sought to cut through the clutter of digital holiday messages using physical postcards, aiming to reach segments such as unengaged customers and those who had unsubscribed from email lists—effectively capturing the 70% customer base often unreachable via digital methods.
Action
Activated Programmatic Direct Mail Campaigns
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Set real-time customer engagement parameters.
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Automated postcard dispatch based on purchase behavior.
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Tested non-discount messaging for higher margins.
Taylor Stitch, in collaboration with PostPilot, leveraged programmatic direct mail to dynamically automate customer engagement efforts. By setting specific parameters for their campaigns, Taylor Stitch ensured that postcards were sent to customers in real-time as they met certain criteria, like making purchases after specific intervals (e.g., 90 and 180 days). This automation minimized manual oversight and allowed for a hands-off approach to driving revenue. Moreover, they strategically tested non-discount messaging within these automated campaigns, resulting in a more effective lift at higher margins in some cases.
Result
Achieved High ROI and Incremental Lift
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Achieved 10x overall ROI on campaigns.
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Automated winback campaigns reached 15x ROI.
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Experiencing 30-50% incremental campaign lift.
Taylor Stitch's implementation of PostPilot's direct mail campaigns proved to be effective, generating an impressive 10x ROI across their activities. The winback automation campaigns, specifically, experienced an even more significant 15x ROI, underlining the efficacy of integrating direct mail with retention strategies. Through these efforts, they realized a 30-50% incremental lift in their successful campaigns, confirming the strategy's impact and importance as a vital tool for reactivating lapsed buyers and driving sustained revenue growth beyond digital channels.
Keywords
DIRECT MAIL MARKETING
CUSTOMER RETENTION
PROGRAMMATIC DIRECT MAIL
AUTOMATED MARKETING CAMPAIGNS
ROI DIRECT MAIL
POSTPILOT SERVICES
TAYLOR STITCH SUCCESS STORY
CUSTOMER LIFETIME VALUE
DIRECT MAIL AUTOMATION
RETENTION CAMPAIGNS
10 Operational Details
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Consumer Goods
Food & Beverage
How do you collect and monitor consumers and their data?
N/A
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Install technology
How do you provide customer service?
Dedicated account manager
Live chat
Email support
How do brands measure the success of a campaign using your platform?
Performance
Brand Awareness
Customer Engagement
What integrations do you offer?
E-Commerce Platforms
Consumer Messaging
Custom APIs & Webhooks
What is your pricing model?
Pay-per-use
Tiered pricing
Subscription-based
Direct Mail & Print Marketing Q & A
Answers provided by PostPilot
staff
and
vetted by Blurbs.
Hey PostPilot...
What tracking/attribution do you provide for direct mail effectiveness?
"Real time attribution plus built-in holdout tests and live incrementality measurement in-app."
Hey PostPilot...
Can you automate direct mail triggers based on online behavior?
"We can trigger off transactional events, website browsing behavior, email flows or events, CRM behavior, or any number of events."
Hey PostPilot...
What direct mail campaigns do you support (handwritten, postcards)?
"Dynamic copy personalization, dynamic QRs, and personalized images."
Hey PostPilot...
Do you provide list acquisition and data enrichment services?
"Yes, we have the most robust and powerful proprietary dataset and models ever built for direct mail, which delivers far superior acquisition performance compared to industry benchmarks."
Hey PostPilot...
What tracking/attribution do you provide for direct mail effectiveness?
"Real time attribution plus built-in holdout tests and live incrementality measurement in-app."
Hey PostPilot...
What printing, fulfillment, and mailing services do you offer?
"Nearly instant. Unlike any other provider, we operate our own production facilities for superior speed, quality and cost. Triggered cards are immediately sent to print."
Hey PostPilot...
How do you integrate with existing tech stack (Shopify, HubSpot)?
"Native integration with Shopify, Klaviyo, Yotpo, and many other ecommerce apps. We are strategic partners with these apps and their preferred partner for direct mail."
Hey PostPilot...
What printing technologies and materials do you use?
"We offer various postcard sizes, our exclusive Cardalogs, catalogs, and handwritten cards, all produced in house."
Hey PostPilot...
What audience segmentation and targeting capabilities do you offer?
"Yes, unlimited variations all tracked in a live dashboard."
Hey PostPilot...
How do you ensure compliance with data privacy laws?
"We are CCPA compliant."
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