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publitas.com

Publitas

"Shoppable digital catalogs to convert online shoppers."

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Nutshell

Publitas helps marketers create dynamic shoppable digital catalogs that engage shoppers. It integrates with product feeds to generate interactive media, which can be distributed across channels. Readers can browse, engage, and buy directly from the catalog, turning a static experience into an evolving sales channel.

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Publitas's Website Claims...
A summary of the claims made on Publitas's website as noticed by our bot, Vinny.
AI-powered design tools
Publitas claims that its AI-powered design tools enable advanced content creation, allowing users to generate shoppable content from product feeds and operator rules while managing brand, look, and feel.
Real-time A/B testing
Publitas claims that its platform allows for easy preparation and launch of multivariant experiments, enabling the identification of winning variants through its dashboard or preferred analytics platforms.
Data-driven personalization
Publitas claims that its platform offers data-driven decision-making and hyper-personalization through AI data analysis, optimizing the shopping experience for each customer.
Case Studies
Transitioned cumbersome print catalog to dynamic digital platform.
The most accurate case study for Publitas
50%
reduction in catalog budget
300%
increase in pageviews via custom menu
Situation
Optronics Relies on Printed Catalogs
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750-page print catalog was cumbersome.
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Costly print method hampered customer experience.
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Needed a streamlined, user-friendly solution.
Optronics, a large manufacturer of optical fiber and telecommunications products, relied heavily on printed catalogs to list thousands of components across a 750-page catalog. This method was not only costly but made it difficult for customers to find and order the products they needed. Recognizing the challenges presented by the print format and the need for a more streamlined process, Optronics decided to look for a digital solution that would simplify product discovery and enhance the user experience.
Task
Transition to Digital Catalog
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Transform bulky print catalog digitally.
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Improve customer engagement and usability.
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Partner with a capable digital platform.
Optronics aimed to transform their bulky print catalog into a dynamic, interactive, and functional digital catalog. They sought a solution that could present their extensive product range in an intuitive, attractive, and practical way. By moving to a digital format, Optronics aimed to improve customer engagement, make product search easier, and ultimately make their catalog a more powerful marketing tool. This required partnering with a capable digital platform provider to handle the technical nuances and interface design.
Action
Deploying an Interactive Platform
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Partnered with Publitas for the transition.
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Implemented custom interactive menu and search bar.
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Enhanced user experience through tailored digital solutions.
Optronics partnered with Publitas to create a digital catalog. Publitas conducted interviews to understand Optronics' challenges and tailored the digital solution to their needs. Dan, the Integration Engineer at Publitas, worked with Optronics to develop and implement a custom interactive menu and search bar, allowing users to easily locate specific products. The digital transformation included customized scripts, design modifications, and an intuitive interface that greatly enhanced user experience and product discovery.
Result
Significant Improvements in Metrics
→
300% increase in pageviews via custom menu.
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212.5% increase in reach within one month.
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50% reduction in catalog budget.
The transition to a digital catalog resulted in substantial benefits for Optronics. User engagement soared, with a 300% increase in pageviews through the custom menu and a 212.5% increase in reach within just one month. The company also reduced its catalog budget by 50%. Customers found it easier to find products, and the catalog became a valuable marketing tool, improving both online and offline sales. Overall, the digital transformation not only cut costs but also significantly enhanced customer satisfaction and engagement.
Keywords
DIGITAL CATALOG
INTERACTIVE MENU
CUSTOMER ENGAGEMENT
PRODUCT DISCOVERY
TELECOMMUNICATIONS PRODUCTS
OPTICAL FIBER
MARKETING TOOL
PUBLITAS
OPTRONICS
BUDGET REDUCTION
USER EXPERIENCE
CUSTOM SEARCH BAR
PRINT TO DIGITAL TRANSFORMATION
10 Operational Details
Who are your typical customers?
Enterprises
Large businesses
Medium businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Consumer Goods
Food & Beverage
How do you collect and monitor consumers and their data?
Cookies
IP Address
Location
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Provide data
How do you provide customer service?
Dedicated account manager
Email support
Phone support
How do brands measure the success of a campaign using your platform?
Performance
Customer Engagement
Revenue Growth
What integrations do you offer?
E-Commerce Platforms
Consumer Messaging
Custom APIs & Webhooks
What is your pricing model?
Custom contract pricing
Subscription-based
Tiered pricing
Digital Circulars and Flyers Q & A
Answers provided by Publitas staff and vetted by Blurbs.
Hey Publitas...
How do you integrate with eCommerce site and product catalog?
"We offer our API on the Enterprise plan, therefore our customers can utilize their internal IT or eCommerce teams to make the integration. If they would rather our team take it on, we offer customizations through out Services team."
Hey Publitas...
Does your platform support personalization and audience targeting?
"Yes, we can create personalization through our dynamic product features which can change the product offering based on certain tokens."
Hey Publitas...
Can circulars be distributed across multiple channels?
"Yes, all of the relevant platforms are available. Most commonly our clients feature the circulars on their website, and promote through email campaigns and newsletters."
Hey Publitas...
What analytics do you provide for engagement and conversion rates?
"Includes Opens, Views, Average engagement time, Bounce rate, CTR, Overlay Views, Click-through rate per page, Product Clicks, Product Clicks, Link Clicks, Opens/country, Device, Conversion, AOV, Revenue, Add-to-cart, Purchases, Purchases rate."
Hey Publitas...
Do you support interactive elements (add-to-cart, video embeds)?
"Yes, you can have videos, images, text hotspots, slideshows, GIFs, eCommerce integration, dynamic products (including price, inventory, and the products themselves changing as required)."
Hey Publitas...
How do you handle localization for different markets/languages?
"We are a global company with clients in several different countries and markets. Many clients choose to group their publications based on market, region, language, or brand. This would be customized accordingly."
Hey Publitas...
What automation/scheduling capabilities for launching circulars?
"Clients can use the Schedule feature to define in advance when your publications will automatically go Public or Offline, and avoid having to change the status manually or missing to do so on a given date."
Hey Publitas...
How do you ensure mobile-friendly and ADA-compliant experiences?
"We align with the WCAG 2.1 standard."
Hey Publitas...
Do you support AI-driven product recommendations in circulars?
"Right now, AI in the Publitas platform only works for Generating Images in our Create from Scratch platform, as well as Generative AI for the accessibility area (images to text)."
Hey Publitas...
What digital circulars do you support (interactive, shoppable)?
"All of the above! Our digital publications are interactive and can be eCommerce integrated through our API. We offer mobile optimization as well."
Hey Publitas...
Can website videos be leveraged in paid ad campaigns?
"Not at this time."
Hey Publitas...
Can website videos be leveraged in paid ad campaigns?
"Not at this time."
Hey Publitas...
Do you provide in-house tools for creating shoppable content?
"Video content would need to be created externally and uploaded to the platform."
Hey Publitas...
Do you offer analytics on shopper behavior and video performance?
"We offer analytics on video performance. We can also integrate with Google Analytics and Adobe Analytics for additional insights."
Hey Publitas...
Can we customize video player design and branding?
"To an extent - customizations are available through our Services Team."
Hey Publitas...
Does your platform support live streaming, recorded videos, or both?
"Our platform offers Recorded Videos."
Hey Publitas...
Can users purchase directly within the video interface?
"Yes"
Hey Publitas...
Does your solution offer mobile optimization and cross-platform?
"Yes, we have out of the box Mobile Vertical Scroll optimization - and we offer our Services team for additional optimization and customizations."
Hey Publitas...
What ad platform integrations do you offer (Google, Meta, TikTok)?
"Our API is very flexible - we see our clients most often integrating with email advertising technology, however, custom solutions can be very broad."
Hey Publitas...
What eCommerce Platforms is your solution compatible with?
"We have an internal Services team and can complete e-Commerce integrations with any provider that offers an API."
Publitas
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