Social Media Management

Quid

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"Transforms market data into contextual business insights."

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Nutshell

Quid helps marketers by turning vast, chaotic data sets into actionable insights. It gathers information from social, market, and custom data sources to create models that highlight trends and opportunities. Their tools integrate with existing systems, streamlining data-driven decision-making without overwhelming users with complex software.

In Detail

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Quid's Website Claims...

A summary of the claims made on Quid's website as noticed by our bot, Vinny.

AI-driven insights delivery

Quid claims that its AI-powered platform delivers insights from data faster and more efficiently than traditional methods.

Real-time market monitoring

Quid claims its Quid Monitor tool provides comprehensive real-time tracking of consumer conversations and market data sources.

Trend prediction capabilities

Quid claims its Quid Predict feature can uncover emerging trends and predict future relevance across any topic of interest.

Case Studies

Gopuff used Quid's AI to gain essential consumer insights.

45%

Digital marketing drives 45% of business outcomes.

80%

80% of customers value companies that understand them.

Situation

Gopuff, an instant-needs delivery service, was experiencing tremendous growth and needed to gain a better understanding of their expanding global audience's nuanced needs and preferences. They primarily relied on transactional data, focus groups, and survey responses but lacked a robust and scalable insight mechanism that could reveal the deeper, unbiased emotions and emerging trends of their diverse customer base.

Task

Sara Fogel, Director of Consumer Engagement at Gopuff, needed to find a solution to capture comprehensive consumer context that would assist in making informed strategic decisions. This solution should provide scalable, unbiased insights and predict emerging preferences to ensure Gopuff's offerings resonated with consumers on a global level, not just within the U.S.

Action

Gopuff partnered with Quid, a company that utilizes Generative AI to provide deep insights into consumer behavior. Quid's platform allowed Gopuff to capture and analyze massive amounts of consumer data through segmentation, sentiment analysis, and trend identification. This process involved extracting emotions from diverse conversations happening worldwide, which enabled Gopuff to understand the nuanced needs of their global client base better.

Result

The collaboration with Quid resulted in Gopuff being able to revalidate their consumer-first approach as a key differentiator. They uncovered nuanced consumer needs from vast data sets and captured powerful proof points to share with stakeholders. The use of Quid’s diverse analysis and reporting functions positioned Gopuff to manage increasing data complexity effectively and take meaningful actions based on valuable insights drawn from the expansive online landscape.

Keywords

MARTECH

CONSUMER INSIGHTS

UNBIASED DATA

GENERATIVE AI

SENTIMENT ANALYSIS

TREND IDENTIFICATION

GOPUFF

QUID AI SUITE

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