"Transforms in-location experiences for brick-and-mortar businesses."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Displai enhances brick-and-mortar experiences by integrating digital signage, employee engagement tools, and customer analytics. This combination helps manage branding and content across multiple locations. Sophisticated insights guide decision-making and optimize in-store interactions, increasing engagement with customers and employees alike.
In Detail
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Raydiant's Website Claims...
A summary of the claims made on Raydiant's website as noticed by our bot, Vinny.
ease of use
Raydiant claims that their platform is incredibly easy to set up and use, allowing brick-and-mortar businesses to create engaging experiences effortlessly.
powerful analytics
Raydiant claims that their platform provides powerful customer analytics and insights, enabling businesses to optimize their in-location experiences and drive revenue.
extensive app marketplace
Raydiant claims that their extensive app marketplace, curated with best-in-class partners, allows businesses to create tailored experiences for their customers and employees.
Case Studies
Heineken used AI for personalized, effective digital signage.
30%
Increase in customer engagement
45%
Improved ad conversion rate
Situation
Lacked Visibility in Dublin Pubs
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Struggled to gauge marketing impact
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Aimed to deliver focused advertising
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Needed data on ad performance
Heineken, the renowned Dutch beer brand, faced a significant challenge in understanding the impact of its marketing initiatives in various pubs across Dublin. The company needed better visibility into consumer responses to optimize its advertising strategies. Heineken aimed to deliver targeted content, maximize conversion rates, and gather valuable data on ad performance across different venues.
Task
Maximize ROI and Conversion
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Deliver personalized marketing content
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Enhance cooler display conversions
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Collect performance data across venues
To address its challenges, Heineken set out to achieve three primary goals: deliver personalized content to the right audience at the right moments, enhance the conversion rates and ROI of their cooler displays, and collect comprehensive data on how their advertisements were performing across different locations. The overarching objective was to create a more effective and data-informed marketing strategy.
Action
Partnered with Raydiant's AI
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Utilized Raydiant's AI analytics
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Monitored real-time consumer interaction
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Adjusted and optimized content dynamically
Heineken partnered with Raydiant's AI-driven analytics platform to accomplish its goals. Raydiant’s technology allowed Heineken to monitor and analyze consumer interactions with their digital signage in real-time. The platform enabled them to adjust content dynamically, ensuring it resonated with customers. Additionally, Raydiant's tools provided crucial analytical insights, helping Heineken make data-driven decisions to enhance their marketing strategies.
Result
Improved Marketing Effectiveness
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Increased customer engagement
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Boosted conversion rates and ROI
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Gained clearer insight into customer behavior
As a result of implementing Raydiant's AI technology, Heineken observed a marked improvement in the effectiveness of their marketing efforts. The ability to deliver targeted content increased engagement, while data-driven insights led to more informed decisions, boosting conversion rates and maximizing ROI. The collaboration provided Heineken with a clearer view of customer behavior, ultimately leading to more successful advertising campaigns.
Keywords
HEINEKEN
RAYDIANT
AI ANALYTICS
DIGITAL SIGNAGE
CUSTOMER ENGAGEMENT
CONVERSION RATES
MARKETING EFFECTIVENESS
DATA-DRIVEN DECISIONS
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