"Turning anonymous site visitors into marketable leads."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Retention.com helps marketers make sense of anonymous web traffic. By identifying visitors, it turns them into valuable leads. The company pushes these into existing marketing channels as first-party data. This makes personalizing messages easier and more targeted, boosting revenue along the way.
In Detail
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Retention.com's Website Claims...
A summary of the claims made on Retention.com's website as noticed by our bot, Vinny.
Product innovation
Retention.com claims that its identity resolution software helps Shopify merchants recover lost shoppers and increase Klaviyo flow revenue by 2-3x.
Email list growth
Retention.com claims that it can expand your email list by identifying website visitors, even if they don't fill out a form.
Cost savings
Retention.com claims that it can lower acquisition costs, acquire more customers, and boost revenue for Shopify merchants.
Case Studies
Dr. Squatch amplified email list, drove revenue via Retention.com.
50x
ROI achieved with Retention.com
$1MM
Revenue from BFCM via Retention.com
Situation
Dr. Squatch Seeks Email Growth
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Objective: Grow email list for holidays
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Concerns: Deliverability, spam, reputation
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Needs a reliable email capture method
Dr. Squatch, the largest men’s natural personal care brand in the U.S., aimed to expand its bottom-of-funnel email list ahead of key holiday sales in Q4. The brand faced challenges, including concerns about email deliverability, spam scores, and brand reputation. They sought a solution that could reliably capture new email leads without compromising their marketing integrity or customer trust.
Task
Implement Proven Cart Recovery Method
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Partnered with Retention.com
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Initial deployment on low-traffic area
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Evaluate impact on email performance
Dr. Squatch partnered with Retention.com to address their concerns effectively. The initial task was to deploy Retention.com’s cart abandonment technology, which involved testing its impact on email deliverability and spam issues. Dr. Squatch began by activating the service on a low-traffic section of their website to evaluate any potential risks and gather analytic data on its performance and impact.
Action
Testing Yields Strong Performance
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Conducted deliverability and spam audits
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No deliverability or spam issues
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High conversion rates assured site-wide use
Upon setting up Retention.com's technology, Dr. Squatch collaborated with email provider Klaviyo for deliverability and spam audits. Despite initial concerns, the performance metrics were promising: email deliverability remained unharmed, spam issues did not surface, and conversion rates were high. Realizing that relevant marketing emails enhance user experience, Dr. Squatch adopted Retention.com's solution site-wide, truly reaping the benefits of identifying and converting previously anonymous visitors.
Result
Massive Boost to Revenue and ROI
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Reached over $1 million in BFCM revenue
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Achieved 50x return on investment
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Retention.com became top email flow
As a result of the partnership with Retention.com, Dr. Squatch experienced a substantial increase in both revenue and ROI during Black Friday/Cyber Monday. The solution became Dr. Squatch's top generative email flow, generating over $1 million in revenue and achieving a remarkable 50x ROI. This technology not only amplified their email list size but also enhanced their revenue generation strategy, proving Retention.com’s substantial value to their business.
Keywords
CART ABANDONMENT
EMAIL MARKETING
ROI
DELIVERABILITY
SPAM SCORE
BRAND REPUTATION
BOTTOM-OF-FUNNEL LEADS
ECOMMERCE
FIRST-PARTY DATA
Q4 SALES STRATEGY
Audience Data & Enhancement Q & A
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Anonymous Visitor Identification
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