"Create, manage, and showcase interactive 3D experiences"
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
rooom helps marketers create immersive 3D, AR, and VR experiences online. Their platform offers tools to build virtual spaces, 3D product views, and event management. By using these, marketers can enhance brand engagement, create customized showrooms, and host memorable online events without needing special hardware or software.
In Detail
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Room's Website Claims...
A summary of the claims made on Room's website as noticed by our bot, Vinny.
Interactive 3D Showrooms
rooom claims that their 3D showrooms enhance customer engagement, reducing return rates and expanding market reach.
Smart Learning Environments
rooom claims that their interactive 3D spaces boost learning motivation and ensure efficient knowledge transfer.
Engaging Virtual Events
rooom claims that their immersive virtual events significantly increase audience coverage and interaction.
Case Studies
Immersive tech reshapes sports marketing for greater engagement.
45%
Increase in fan engagement
2023
Year of AR implementation success
Situation
Digital Revolution in Sports Marketing
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Introduction of VR and AR in sports fandom.
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Brands leverage metaverse marketing and NFTs.
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Bayer 04 Leverkusen effectively uses AR tech.
The world of sports is undergoing a digital revolution with technologies like Virtual and Augmented Reality (VR and AR) transforming the fan experiences and engagement strategies of leading sports brands. Notably, brands such as Nike are leveraging metaverse marketing and non-fungible tokens (NFTs) to build a sense of community and engagement among fans. Immersive technology is opening up novel pathways for interaction, fostering a unique sense of belonging that was previously unreachable. For example, Bayer 04 Leverkusen, a prominent soccer club, effectively utilized AR technology to enhance the immersive experience for fans.
Task
Develop New Fan Interaction Methods
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Incorporate immersive tech for fan engagement.
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Utilize AR to offer fresh experiences.
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Blend physical and digital interactions.
The task was to incorporate immersive technologies to improve fan engagement strategies for sports brands like Bayer 04 Leverkusen. By leveraging technologies like AR, the aim was to create a memorable and interactive experience for fans, transcending the conventional methods of fan engagement and offering something fresh and exciting. The focus was to develop strategies that integrate physical and digital interactions, fostering a deep connection with the brand and providing fans with new, vibrant ways to experience sports.
Action
Deploy AR Experiences at OMR Festival
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Introduced AR portal at OMR Festival.
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Fans virtually entered BayArena stadium.
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Wide audience via smartphone compatibility.
At the OMR Festival 2023, Europe’s largest online marketing conference, Bayer 04 Leverkusen, supported by rooom AG, NEXTLIVE, and Roover Metaverse Consulting, introduced a unique AR installation titled 'Experience the Werkself up close'. This involved setting up the rooomPortal, an AR portal through which fans could virtually enter the BayArena football stadium and witness a live football game, feel part of the team's magical moment, and even browse merchandise links and player NFTs—all without cumbersome VR gear. This experience was realized using tablets and smartphone compatibility for a wide audience.
Result
Significant Success and Brand Recognition
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AR installation was a success at OMR.
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Visitors shared experiences on social media.
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Earned European Metaverse Award recognition.
The AR installation was a significant success at the OMR Festival, drawing attention and providing a memorable brand experience. Visitors were not only thrilled by the immersive experience but also became brand ambassadors, sharing their experience across social media platforms, thereby enhancing brand visibility and strengthening brand loyalty. The initiative was so well received that it earned the European Metaverse Award in the 'Top Sports Brand Initiative' category, showcasing its effectiveness in sports marketing and potential in reshaping the future of brand engagements.
Keywords
IMMERSIVE SPORTS MARKETING
AR TECHNOLOGY
BAYER 04 LEVERKUSEN
METAVERSE REVOLUTION
FAN ENGAGEMENT STRATEGIES
3D,AR,VR, & Immersive Q & A
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