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rtbhouse.com

RTB House

"Drive deeper engagement with dynamic, personalized ads."

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Nutshell

RTB House connects brands with digital consumers using deep learning. They focus on creating dynamic ad formats that engage both new and existing customers. Their technology thrives on user interaction data, without relying on third-party cookies, adjusting automatically to changing contexts and improving performance with minimal manual intervention.

In Detail
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RTB House's Community Statement
What makes us remarkable?
"RTB House captures what others miss. Powered by Deep Learning and first-party signals, we reach non-obvious converters, address complex paths to purchase, and unlock real product discovery through personalized shoppable creatives—all additive to your existing performance stack."
Statement By:
rtbhouse.com
Aga Olesiak – Senior Marketing Manager
RTB House's Website Claims...
A summary of the claims made on RTB House's website as noticed by our bot, Vinny.
Deep Learning Excellence
RTB House claims that their campaigns improve autonomously through Deep Learning, offering exponentially more power than other technologies.
Cookieless Future Readiness
RTB House claims that they are ideally placed to offer solutions for the new cookieless paradigm as cookies are crumbling.
Contextual Understanding
RTB House claims that their ContextAI helps understand customers better by looking at online behavior in more detail, assessing the deeper context of actions, and evaluating purchase intent without using third-party data.
Case Studies
RTB House increased Neiman Marcus’ sales tremendously.
The most accurate case study for RTB House
26%
net increase in additive sales
65%
higher iROAS target exceeded
Situation
Luxury Retailer Seeks Growth
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Luxury retailer refocusing on ecommerce growth.
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12 million monthly visitors to leverage.
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Seeks efficient retargeting partner pre-holiday.
Neiman Marcus, a prominent luxury fashion retailer, was focusing on enhancing its digital presence through dynamic omnichannel strategies. The retailer's ecommerce platform attracted over 12 million visitors monthly, but they were keen on leveraging this substantial traffic to boost online conversions and revenue. Understanding the critical role of efficient digital marketing in this endeavor, Neiman Marcus was on the lookout for a robust retargeting partner who could deliver significant results without compromising the return on ad spend (ROAS). With the holiday season around the corner, it was crucial for Neiman Marcus to enhance its marketing strategies and see tangible improvements in conversion metrics.
Task
Needing a Proven Retargeting Solution
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RTB House needed to boost iROAS.
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Had to increase transaction events.
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Justify partnership via proven results.
The main task for Neiman Marcus was to find a partner capable of significantly improving their digital campaign’s performance, specifically through boosting additive return on ad spend (iROAS) and increasing transaction events — the critical metrics for conversions. They challenged RTB House to develop a method to ascertain the impact of its retargeting solution, hoping for a fruitful partnership. The brand needed confidence in RTB House's capability to meet ambitious goals. The task required RTB House to carefully tailor a campaign to reach these targets, thereby ensuring Neiman Marcus could justify an expanded collaboration with them.
Action
Deploying Smart Targeting with Algorithms
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Leveraged Deep Learning for campaign optimization.
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Crafted strategies with key targets.
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Conducted incrementality tests for measurable results.
RTB House aimed to tailor a sophisticated digital campaign with Neiman Marcus, leveraging their cutting-edge Deep Learning algorithms to fine-tune targeting and optimize campaign performance. By focusing on identifying key performance targets, RTB House crafted a strategy combining intelligent targeting with engaging creative content. These efforts were continuously calibrated through real-time algorithmic optimizations to maximize ROAS and conversions. Additionally, RTB House conducted incrementality tests, measuring the campaign’s uplift, to offer a clear view of its impact, thus demonstrating its effectiveness and enhancing confidence in the potential for continued and expanded collaboration.
Result
Ambitious Targets Exceeded
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65% higher iROAS achieved.
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26% uplift in sales revenue.
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20% increase in conversion rate.
The partnership between Neiman Marcus and RTB House yielded remarkable results. The campaign not only achieved but surpassed its ambitious targets, producing a 65% higher iROAS than initially anticipated. As a direct outcome, Neiman Marcus enjoyed a 26% net uplift in additive sales revenue, with a substantial 20% increment in the conversion rate. These outstanding figures underscored the efficacy of RTB House’s approach, ultimately cementing its status as a preferred partner for Neiman Marcus and showcasing the potential of advanced retargeting solutions in achieving substantial digital marketing success.
Keywords
ADVANCED RETARGETING SOLUTIONS
INCREMENTALITY TESTING
INTELLIGENT TARGETING STRATEGIES
DEEP LEARNING ALGORITHMS MARKETING
ADDITIVE IROAS OPTIMIZATION
ECOMMERCE CONVERSION LIFTS
RTB House boosts McDonald's app engagement significantly.
The most accurate case study for RTB House
2x
Higher conversion rate vs. competitors.
5x
Better CTR vs. competitors.
Situation
McDonald's Faces Intense Competition
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Intense competition from rival restaurants.
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Need to elevate sales and app engagement.
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Operational in over 100 countries.
As the world's leading fast food chain, McDonald's operates in a highly competitive environment where peer eateries heavily invest in ad campaigns and app technology. The company needed to boost sales and enhance customer engagement via its mobile app. This involved the challenge of executing efficient and impactful advertising in multiple countries, while maintaining the efficiency of ad campaigns. Given the scale and daily service to 69 million customers, McDonald's required a robust digital boost.
Task
Enhance Retargeting Strategically
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Develop personalized digital strategies.
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Boost retargeting effectiveness in key regions.
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Handle diverse audience needs efficiently.
The task was for RTB House, in partnership with Arcos Dorados, to enhance McDonald's app engagement and sales through advanced retargeting strategies. The goal was to develop personalized marketing tactics that would resonate with McDonald's diverse customer base across various regions in Latin America. This required understanding user behavior, targeting them at optimal times, and deploying solutions capable of segmenting audiences efficiently to increase engagement and retention.
Action
Deploy Deep Learning Solutions
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Real-time campaign adjustments with AI.
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User segmentation via postback mapping.
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Dynamic banners with targeted recommendations.
RTB House deployed a suite of Deep Learning-powered marketing solutions that adjusted campaigns in real-time based on app traffic flow. Utilizing postback mapping technology, the team segmented users, redirecting them based on their preferences for in-store pickup or delivery. Personalized dynamic banners with product recommendations were crafted to stimulate users' interests and enhance their likelihood to order. This precise and data-driven approach helped in serving the right products to the right customers at the best times, driving engagement.
Result
Significant Improvement Over Competitors
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Conversion rate twice that of competitors.
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Five times higher click-through rates.
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App retention improved by 50%.
The outcome of these strategies led to significant improvements: McDonald's app achieved a conversion rate that was twice as high as its competitors, and a click-through rate that was five times better. Moreover, there was a 50% increase in app retention, showcasing marked enhancement in customer engagement, and validating the effectiveness of the targeted digital strategies by RTB House. The successful campaign has made RTB House a critical component of McDonald's ad strategy in the participating regions.
Keywords
RETARGETING STRATEGIES
DEEP LEARNING MARKETING SOLUTIONS
PERSONALIZED DIGITAL MARKETING
POSTBACK MAPPING
REAL-TIME CAMPAIGN ADJUSTMENTS
DYNAMIC PRODUCT BANNERS
REVOLVE scales up with RTB House: +56% ROAS, global reach.
The most accurate case study for RTB House
20+
New countries reached post-integration.
56%
Exceeded ROAS target successfully.
Situation
New Partner Needed for Growth
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REVOLVE seeks to expand marketing efforts.
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Concerns about redundancy and ad overlap.
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Need to maintain cost efficiency in scaling.
REVOLVE, a leader in fashion retail for Millennials and Gen Z, was already using a retargeting partner but was hesitant about introducing another. The company was concerned about redundancy, fearing that adding another partner might target the same users, leading to wasted ad budget and ad fatigue. A crucial decision needed to be made to determine if a new strategy could scale their marketing efforts effectively without inflating costs.
Task
Prove Value Beyond Existing Efforts
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Justify bringing in a new partner.
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Reach new, untapped audience segments.
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Maintain high ROI efficiency with innovative solutions.
RTB House had to demonstrate the capability to reach new audiences, ensuring that REVOLVE's marketing efforts would not be redundant. The objective was to scale up REVOLVE’s display ad activities efficiently while maintaining or improving return on ad spend (ROAS). RTB House needed to use innovative technology to unlock new potential user bases and prove that they could elevate the business model without overlapping with existing audience targets.
Action
Innovative Banners and Smart Algorithms
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Implemented dynamic and interactive advertising banners.
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Utilized deep learning for precise targeting.
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Optimized budget with demand-responsive strategies.
The RTB House deployed a mix of high-performance dynamic and interactive banners, carefully tailored to complement the REVOLVE brand identity. Employing advanced deep learning algorithms, they targeted all website visitors effectively, discerning the right customers for different product offerings. The campaign dynamically adjusted its budget in response to predicted demand, thereby optimizing revenue generation without straining resources. This strategic move was intended to harness maximum conversion opportunities.
Result
Exceeded ROAS and Expanded Reach
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56% outperformance of initial ROAS goals.
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Successfully expanded marketing reach to 20+ countries.
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Proven successful integration of RTB House technology.
Within the first quarter, RTB House’s approach led to exceeding the return on ad spend (ROAS) target by a superb 56%. This success enabled REVOLVE to upscale marketing activities in the subsequent quarter, effectively expanding their reach into over 20 new countries. The partnership not only secured a robust marketing presence but also validated the decision to integrate RTB House into REVOLVE's existing marketing stack.
Keywords
DYNAMIC BANNERS
DEEP LEARNING MARKETING
FASHION RETAIL SCALING
CONVERSION OPTIMIZATION
INTERNATIONAL MARKETING STRATEGY
RETARGETING TECHNOLOGY
10 Operational Details
Who are your typical customers?
Large businesses
Enterprises
What verticals do your typical customers belong to?
Retail & E-commerce
Travel & Hospitality
Media & Entertainment
How do you collect and monitor consumers and their data?
Cookies
Javascript
Pixels
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Weeks
What does a client need to install to start using your service?
Provide data
Install technology
How do you provide customer service?
Dedicated account manager
How do brands measure the success of a campaign using your platform?
Performance
Customer Engagement
Revenue Growth
What integrations do you offer?
E-Commerce Platforms
CDPs
Measurement
What is your pricing model?
Performance-based pricing
Display & Programmatic Q & A
Answers provided by RTB House staff and vetted by Blurbs.
Hey RTB House...
How do you handle cookieless tracking and first-party retargeting?
"Cookieless tracking is enabled via RTB House's partnership with Google Privacy Sandbox. Our systems are configured to work seamlessly with Protected Audience API."
Hey RTB House...
What transparency do you provide in reporting/segmentation?
"RTB House is a fully transparent platform. We are able to offer publisher level reporting."
Hey RTB House...
How do you prevent ad fatigue and frequency overload?
"Frequency management is automated via our Deep Learning AI. Ad fatigue is prevented given our AI determines at the user level if advertising frequency should be lowered, increased, or ceased."
Hey RTB House...
What attribution models do you use for retargeting effectiveness?
"Click and view based attribution models are the primary attributed measures for success. Additionally, RTB House leverages incrementality testing frameworks to measure iROAS success of campaigns."
Hey RTB House...
How does your bidding/optimization strategy maximize ROAS?
"RTB House leverage a Deep Learning AI to help with programmatic decisioning. All bidding and optimization are fully automated and handled by our AI."
Hey RTB House...
How does dynamic creative optimization work with user behavior?
"RTB House's Dynamic Creative is flexible to maximize branding elements, while incorporating full dynamic product ad shoppability. All ads are personalized at the user level based on user behavior."
Hey RTB House...
Can you integrate with first-party data sources (CDP, CRM)?
"RTB House offers a wide range of integrations with data platforms, CRM systems, measurement providers. Specific custom use cases and partnerships can be enabled upon request."
Hey RTB House...
What ad inventory/channels do you support (Google, programmatic)?
"RTB House is entirely a programmatic platform. We offer reach across display and video inventory, across web, mobile web, and app channels."
Hey RTB House...
What retargeting types do you offer (site, dynamic, social, CTV)?
"RTB House offers a blend of 1st party audience site and dynamic product ad retargeting. The platform is multi-channel and we reach audiences across web, mobile, and app environments."
Hey RTB House...
Do you offer lookalike audience expansion beyond retargeting?
"RTB House offers lookalike audiences via our ContextAI solutions. ContextAI helps our systems build contextually relevant audience segments based on actual user purchase intent vs. traditional keyword based segmentation."
Hey RTB House...
What programmatic inventory do you offer (display, video, CTV)?
"RTB House is automated performance advertising DSP offering reach across display and video inventory on web, mobile web, and in-app channels. All formats are optimized for creatives that drive performance across the entire purchase journey."
Hey RTB House...
What data sources and audience targeting do you offer?
"We use first-party advertising powered by Deep Learning - activating advertiser’s own data, site behavior, and contextual intent signals. No data sharing or reselling. Targeting includes predictive prospecting, contextual (IntentGPT), and next-gen dynamic retargeting built on individual conversion patterns from your best customers."
Hey RTB House...
How does your platform optimize campaigns using AI/ML?
"We leverage next-generation Deep Learning, not legacy Machine-Learning optimization engine. It identifies non-obvious converters, navigates complex paths to purchase, and enables in-ad product discovery that drives conversions - making RTB House an additive force within your existing performance marketing stack."
Hey RTB House...
What transparency do you provide for ad placements and costs?
"We provide full transparency through a campaign management panel that offers real-time insights into audience, spend, performance, and placement quality."
Hey RTB House...
How do you measure campaign success and attribution models?
"Click and view-based attribution models are the primary measures of success. Additionally, RTB House leverages a next-generation incrementality testing framework using Ghost Ads to assess the true impact and incremental ROAS (iROAS) of campaigns."
Hey RTB House...
What DSPs/SSPs do you work with? Private marketplace access?
"RTB House is an independent, next-generation performance DSP, integrated with all major global SSPs and offering private marketplace (PMP) access for premium, preferred placements."
Hey RTB House...
How do you integrate with existing MarTech stack?
"Our platform integrates with existing marketing and analytics ecosystems, ensuring secure data use and full compliance with global privacy standards (GDPR, CCPA). We see the strongest results from activating high-quality first-party signals directly on site, proving that cleaner inputs deliver stronger performance."
RTB House
Website
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