"Centralized data for consistent marketing insights."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Converge gives marketers a unified view of their data by centralizing tracking, attribution, and reports. This means improved accuracy for ad metrics and insights that are consistent across all platforms. It allows simultaneous server-side and client-side event tracking to ensure no data is missed and refines targeting with precision.
In Detail
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Converge's Website Claims...
A summary of the claims made on Converge's website as noticed by our bot, Vinny.
Consistent Data Integration
Converge claims that it powers all marketing tools and reports with consistent data to ensure smooth operations.
Accurate Conversion Tracking
Converge claims that it tracks and sends 100% of conversions anywhere for precise in-platform metrics.
Real-time Insights
Converge claims that it provides real-time analytics for intraday reporting and detailed insights.
Case Studies
Efficient tracking leads to 120% growth.
25%
CPA Decrease
120%
Growth Achieved
Situation
Ineffective Cost Analysis Challenges Growth
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Struggled with accurate CAC analysis
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Unreliable previous tracking systems
→
Inefficient targeting of existing subscribers
Everyday Dose, a Shopify Plus brand specializing in coffee infused with functional mushrooms, collagen protein, and nootropics, faced significant challenges in accurately analyzing their Customer Acquisition Cost (CAC) post-iOS 14 updates. This made it difficult to assess true campaign success, resulting in ineffective ad spend and growth inefficiencies. Previous tracking systems failed to capture all conversions, leading to unreliable data that thwarted optimization and efficient media buying. Meta event matching scores were low, compounding the difficulties in targeting the right prospects cost-effectively. Additionally, they were inefficiently targeting existing subscribers, wasting both time and budget.
Task
Implement Robust Tracking Solutions Now
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Implement comprehensive tracking solutions
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Aim for 100% conversion tracking
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Automate exclusion of existing subscribers
The task at hand was to implement a comprehensive tracking and data analysis solution that would enable Everyday Dose to accurately measure New Customer CPA (NCPA) for better media optimization. They needed a robust system to ensure 100% conversion tracking, improving ad performance, and attribution accuracy. Another key objective was to optimize Meta event matching scores using enhanced data integration techniques for more precise audience targeting. Finally, the task involved automating the exclusion of existing subscribers from Meta targeting lists to focus ad spend on acquiring new customers, thus enhancing campaign efficiency and growth potential.
Action
Converge's Advanced Solutions Deployed
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Deployed advanced Converge tracking
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Enhanced data with dual-sided tracking
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Optimized ad budget with exclusions
To tackle these challenges, Everyday Dose partnered with Converge to configure a unique tracking solution. Converge's system enabled visibility of the New Customer CPA within the Meta ads manager. This server-side tracking ensured all conversions were accurately recorded, restoring data reliability. By enriching event data with both server-side and client-side information, they significantly improved Meta event matching scores, reducing CPA and enhancing target optimization. Additionally, Converge's setup automatically forwarded and excluded existing subscribers from targeting, optimizing ad budget utilization. This comprehensive integration enabled the Everyday Dose team to effectively manage media purchases, allowing for swift scaling.
Result
Significant Growth and Efficiency Achieved
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Achieved 120% growth post-iOS 14
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Experienced 25% decrease in CPA
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Managed 100% conversion tracking
The strategic implementation of Converge's solutions resulted in a notable 120% growth for Everyday Dose following the changes in iOS 14. Ad performance drastically improved, evidenced by a 25% decrease in Meta CPA. The team achieved 100% conversion tracking reliability, leading to more informed media buying decisions. Event matching scores saw a considerable boost, enhancing the Meta platform's optimization abilities for better-targeted campaigning. This automated targeting process freed up time and resources, facilitating more strategic focus on growth. Through Converge's integration, Everyday Dose not only scaled efficiently but also optimized their ad spend effectively.
Keywords
CUSTOMER ACQUISITION COST
CONVERSION TRACKING
META AD OPTIMIZATION
SHOPPING ADS MANAGEMENT
MEDIA BUYING OPTIMIZATION
IOS 14 TRACKING SOLUTIONS
Ad Measurement & Attribution Q & A
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