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Lancey uncovers hidden audience insights to optimize marketing strategies. It processes large data sets quickly, providing actionable intelligence that elevates targeting precision. Marketers gain clearer understanding of customer behaviors, enabling personalized campaigns that resonate. Lancey focuses on clarity and direct application, helping cut through data clutter and streamline tactical decisions. No fluff, just insight.

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Case Studies
Voetbalmedia enhanced engagement using SAS Customer Intelligence 360
The most accurate case study for SAS
20 million
personalized emails per year
200-260 mill...
app screen views per month
Situation
Engaging Diverse Football Enthusiasts
→
1.4 million users of Voetbal.nl
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Diverse user roles including players and coaches
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Need for personalized user experiences
Voetbalmedia manages the voetbal.nl platform, which serves over 1.4 million amateur football players, coaches, referees, administrators, and parents of young athletes in the Netherlands. The platform aims to improve user engagement by offering personal and team statistics, standings, and the ability to upload videos and connect with other local footballers. With such a diverse user base, Voetbalmedia struggled to provide unique and targeted messaging that caters to each user's specific informational needs.
Task
Achieving Targeted Messaging
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Deliver more relevant, customized content
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Unify user data into a single view
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Improve user satisfaction and engagement
Voetbalmedia's objective was to enhance user reach and participation by delivering more relevant and customized content. They aimed to adopt a mar-tech solution that could provide a single, unified view of activities, behaviors, and preferences of each user. This would allow them to deliver tailored information to individuals based on their unique roles and requirements, ultimately aiming to improve user satisfaction and platform engagement.
Action
Implementing SAS Customer Intelligence 360
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Selected SAS Customer Intelligence 360
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Automated and centralized data management
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Ensured GDPR compliance
Voetbalmedia selected SAS Customer Intelligence 360, a comprehensive mar-tech suite, which integrated all necessary tools in one platform. This solution enabled Voetbalmedia to send personalized communications, tailor-made email newsletters, and proactive recommendations that enhanced the user experience. SAS Customer Intelligence 360 also addressed operational inefficiencies and data privacy concerns by automating and centralizing data management, ensuring compliance with GDPR guidelines.
Result
Enhanced User Engagement
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Sent personalized newsletters to 360,000 opt-ins
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Increased total user time on platform
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Attracted targeted advertising
The implementation of SAS Customer Intelligence 360 yielded significant improvements. Voetbalmedia was able to send personalized newsletters to 360,000 opt-in subscribers efficiently. Proactive platform recommendations also improved user engagement, with total user time on the platform increasing significantly. The ability to deliver highly relevant content attracted advertisers, who could now target specific audience segments effectively. Furthermore, Voetbalmedia's compliance with data privacy regulations reassured users about the safety of their personal information.
Keywords
MARTECH
PERSONALIZED MARKETING
USER ENGAGEMENT
FOOTBALL PLATFORM
SAS CUSTOMER INTELLIGENCE 360
GDPR COMPLIANCE
DATA CENTRALIZATION
TARGETED ADVERTISING
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