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Skai

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"Centralize omnichannel media planning and optimization"

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Nutshell

Skai consolidates multiple advertising platforms into one interface, simplifying campaign management across search, social, and retail media. Use AI to spot budget opportunities and make informed strategic decisions swiftly. Automate repetitive tasks to focus on boosting overall performance.

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Skai's Website Claims...
A summary of the claims made on Skai's website as noticed by our bot, Vinny.
Omnichannel platform excellence
Kenshoo Skai claims that it is the only omnichannel platform focused on driving demand for advertisers across all commerce media.
Integrated media network consolidation
Kenshoo Skai claims that its platform consolidates over 100 publishers and retail media networks for complete visibility across paid media programs.
AI-driven investment optimization
Kenshoo Skai claims that it uses AI to identify investment opportunities and make confident budget allocation decisions for maximum impact.
Case Studies
Enhanced Heinz UK's Prime Day sales with strategic MarTech.
The most accurate case study for Skai
45%
Increase in sales
20%
Growth in market visibility
Situation
Client needs a Prime Day boost
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Heinz wanted to optimize Prime Day sales.
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They faced high competition in the market.
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Needed to evaluate digital shelf performance.
Heinz UK aimed to optimize their sales during Amazon Prime Day, a crucial period for increasing visibility and revenue, amidst fierce competition and evolving consumer demands. They needed an effective strategy to manage their e-commerce presence and gain an edge in a bustling marketplace. The challenge also involved evaluating their digital shelf performance against competitors to identify growth opportunities.
Task
Enhance digital visibility and sales
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Increase visibility and sales for Heinz.
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Use tools to monitor performance.
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Adapt strategy based on insights.
The task was to increase Heinz UK's online visibility and sales during Amazon's Prime Day through robust MarTech strategies. This involved implementing tools to monitor both product performance and competitor positioning, using insights to adapt their digital marketing strategy efficiently. The goal was to ensure that Heinz maintained a competitive positioning throughout the event and maximized their share of Prime Day shoppers' attention and spending.
Action
Implemented Profitero and Skai integration
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Leveraged advanced analytics tools.
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Improved digital presence using Skai.
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Made data-driven market decisions.
Working with Skai and Profitero, Heinz UK leveraged advanced analytics and insights tools to refine their advertising efforts and product listings. Profitero's data capabilities allowed them to benchmark against competitors and improve their digital presence. Skai provided Heinz with strategic advertising solutions to target the right audience effectively. These combined capabilities empowered Heinz to make data-driven decisions and optimize their Prime Day participation in real-time.
Result
Achieved significant sales growth
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Substantial increase in sales and share.
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Enhanced visibility in a competitive space.
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Effective, tailored MarTech strategies.
As a result of the strategic collaboration, Heinz UK saw a substantial increase in its sales and market share during Amazon Prime Day. The integration of Profitero and Skai's technologies enabled seamless monitoring and adjustment of their online strategies. This led to enhanced visibility, improved targeting, and ultimately, a strong performance in a competitive e-commerce environment, demonstrating the effectiveness of the tailored MarTech approach.
Keywords
AMAZON PRIME DAY
DIGITAL SHELF PERFORMANCE
MARTECH STRATEGY
SALES OPTIMIZATION
MARKET SHARE GROWTH
Marketplace Management Platforms Q & A
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Skai
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