"Hosts and shares 3D and AR models online."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Sketchfab helps marketers present 3D and AR content on the web without hassle. It hosts, embeds, and distributes 3D models for easy online access. Tailor experiences for eCommerce, ads, or web content. Works seamlessly across platforms and devices, making interactive 3D sharing straightforward.
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Sketchfab's Website Claims...
A summary of the claims made on Sketchfab's website as noticed by our bot, Vinny.
Best 3D Viewer Features
Sketchfab claims that it is the leading platform for 3D & AR on the web with interactive and configurable VR and AR features.
Broad OS Compatibility
Sketchfab claims that its 3D viewer is compatible with all operating systems, browsers and devices, making it accessible everywhere.
Trusted by Leading Brands
Sketchfab claims it is trusted by leading brands, offering embeddable solutions for eCommerce, advertising and social media.
Case Studies
Crocs revolutionized reviews using 3D digital product management.
2030
Target year for net-zero brand status
720 million...
Pairs of Crocs sold globally
Situation
Inefficient Product Review Process
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Quarterly meetings required over 1,000 samples.
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Global travel and shipping were expensive.
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Attendees lost sample access post-meetings.
Crocs faced a significant challenge in their quarterly product review meetings. They required an effective and efficient solution since the existing process was costly and time-consuming. Each meeting required the manufacturing and shipping of over 1,000 samples from Asia to their Colorado headquarters, with representatives traveling globally to participate. This in-person process incurred significant costs and presented logistical challenges. Furthermore, after the meetings, attendees had no access to the samples once they returned to their countries, leading to inefficiencies in the review and selection process. Crocs aimed to address these issues by adopting a more sustainable and streamlined approach that would also align with their net-zero brand goals by 2030.
Task
Digitize Samples, Streamline Reviews
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Digitize the entire sample portfolio.
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Use Sketchfab for 3D asset management.
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Enable global collaboration and review.
The core task was to digitize Crocs’ sample portfolio and leverage an advanced digital platform for online product reviews. The transition aimed to minimize the need for physical samples and long-distance travel, directly addressing cost and time inefficiencies. Crocs decided to explore Sketchfab's 3D asset management platform to centralize and showcase their digital samples effectively. By digitizing their process, they anticipated easier access for global teams, reducing the environmental impact from manufacturing and transportation and speeding up the decision-making processes. Therefore, Crocs set out to implement a virtual solution that enabled collaborators to review samples without the need for physical presence.
Action
Implement Sketchfab's 3D Platform
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Stored and centralized 3D assets digitally.
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Organized samples using folder hierarchies.
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Enabled global review without physical meetings.
Crocs implemented Sketchfab for Teams, a 3D asset management platform, to transition their quarterly product review process from physical to digital. Through this platform, Crocs securely stored and centralized their 3D assets. The digital sample portfolio was organized using folder hierarchies, allowing for seamless classification and retrieval. Crocs invited collaborators to their shared Sketchfab account, enabling them to review designs at their convenience from anywhere. This eliminated the necessity for global travel and shipment of physical samples. The onboarding was smooth, and participants quickly adapted to the new format, achieving a frictionless transition that proved to be highly beneficial, especially during the travel restrictions imposed by the 2020 pandemic.
Result
Cost-Effective Digital Transformation
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Saved on manufacturing and travel costs.
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Accelerated go-to-market strategy.
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Enhanced access and review flexibility.
The adoption of Sketchfab’s 3D management platform revolutionized Crocs' product review meetings. This digital transformation saved significant amounts of money as it eliminated the costs associated with making and shipping physical samples as well as reduced travel expenses. The new process not only aligned with Crocs' sustainability objectives but also sped up the go-to-market timeline by offering faster and easier access to sample reviews. The transition was timely, supporting operational continuity when the pandemic constrained travel and gatherings. Overall, the initiative was highly successful, making Crocs’ product review process both efficient and sustainable.
Keywords
CROCS
SKETCHFAB
3D ASSET MANAGEMENT
DIGITAL TRANSFORMATION
PRODUCT REVIEW MEETINGS
SUSTAINABILITY
NET-ZERO
3D SAMPLES
MANUFACTURING
COST REDUCTION
3D,AR,VR, & Immersive Q & A
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