"AI-driven ad platform for campaign optimization."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Smartly helps marketers streamline digital ad campaigns by utilizing AI for creative production, cross-channel optimization, and actionable insights. It saves time with automated processes and delivers data-driven decisions. Marketers get enhanced dynamics between creativity and media buying, tapping into predictive handles for better targeting and performance.
In Detail
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Case Studies
Emma Sleep boosted creatives using AI.
50%
Increase in DPA campaign adoption
245%
Increase in conversion rate
Situation
Emma Sleep's Creative Challenges
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Challenged by restricted use of DPA templates
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Cumbersome manual background removal process
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Failed alternatives for production streamlining
Emma Sleep, a leading D2C sleep brand, faced significant obstacles in producing and scaling their advertising creatives. Specifically, their product images featured an embedded orange circle in the background, which restricted their ability to launch Dynamic Product Ads (DPA) campaigns using templates. Previously, Emma Sleep removed backgrounds manually, a labor-intensive, cumbersome process that prevented them from scaling efficiently. They had also explored alternatives to streamline production and rectify graphics across their entire catalog, but these methods failed to bring success or save time.
Task
Scaling and Streamlining Creativity
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Resolve background image constraints
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Leverage Creative Templates effectively
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Save time and resources while scaling
Emma Sleep needed to resolve the issue of the orange circle background to leverage DPA campaigns effectively. Their goal was to find a scalable and efficient method for background removal that would allow them to utilize Creative Templates for their expansive product catalog. This would not only save time and resources but also enable them to customize and scale their advertising creatives across different markets. Achieving this would contribute significantly to improving their conversion rates and adoption of DPA campaigns.
Action
Introducing Generative AI Assist
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Tested Smartly's Generative AI Assist
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Removed backgrounds at scale
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Utilized Creative Templates for fresh visuals
Emma Sleep was among the first clients to test Smartly's Generative AI Assist: Background Removal tool. By employing Smartly's AI-powered solution, they managed to remove the orange circle background from their entire product catalog at scale. With new images in place, Emma Sleep combined them with Creative Templates to give their advertisements a fresh look across over 1,000 products. This AI-driven approach enabled them to produce new visuals with just a few clicks, significantly streamlining their creative workflow.
Result
Achieving Remarkable Improvements
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245% increase in conversion rate
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50% rise in DPA campaign adoption
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Significant time and resource savings
The intervention with Smartly's Generative AI Assist led to impressive results for Emma Sleep. They experienced a 245% increase in conversion rate (CVR) and a 50% increase in the adoption of DPA campaigns across markets. Additionally, the new automated and streamlined workflow saved considerable time and resources, allowing them to focus on campaign customization and market expansion. The optimization efforts yielded a significant uplift in their performance marketing metrics.
Keywords
GENERATIVE AI IN MARKETING
BACKGROUND IMAGE REMOVAL
AD CREATIVE SCALING
DPA CAMPAIGN OPTIMIZATION
EMMA SLEEP CASE STUDY
SMARTLY.IO SOLUTIONS
CREATIVE AUTOMATION IN RETAIL
CONVERT RATE INCREASE
DIGITAL PRODUCT ADVERTISEMENT
AI-POWERED AD TECH
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