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spott.ai

Spott by Publitas

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"Turns static content into actionable interactions fast"

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Nutshell

Spott transforms static images, videos, and ads into interactive experiences with ease. It offers ready-made templates, branding customization, and supports multiple publishing platforms. Marketers get real-time insights into engagement, helping them optimize their strategies without the usual hassle of starting from scratch.

In Detail
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Spott by Publitas's Website Claims...
A summary of the claims made on Spott by Publitas's website as noticed by our bot, Vinny.
Higher session engagement
Spott claims that inviting visitors to interact with content leads to longer session times, more returning traffic, and lower bounce rates.
Increased average order value
Spott claims that using interactivity allows putting multiple products in one content unit, uplifting average order value by up to 19%.
Boosted lead generation
Spott claims that interactivity allows visitors to leave contact details at moments of inspiration, thereby boosting lead generation.
Case Studies
Interactive content drives significant engagement and traffic uplift.
The most accurate case study for Spott by Publitas
19%
Low bounce rate achieved
60000
Visitors sent to advertiser
Situation
SAPO's Traffic-Generating Challenge
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SAPO sought enhanced engagement on their lifestyle content.
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The goal was to convert inspiration to shopping interests.
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Collaboration with Spott.ai to create shoppable videos.
SAPO, a prominent media content provider in Portugal, aimed to enhance engagement and provide greater value to advertisers by making their lifestyle blog content shoppable. They partnered with Spott.ai to integrate interactive features into their fashion and lifestyle articles, particularly focusing on helping their audience seamlessly purchase products featured in the content.
Task
Integrating Shoppable Content Efficiently
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Utilize Spott.ai to embed interactive features.
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Link content to enable direct purchases with ease.
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Leverage templates for seamless user experience.
The primary task was to utilize Spott.ai’s interactive software to transform SAPO's static content into engaging, shoppable experiences. This involved embedding interactive links within videos and images, allowing viewers to directly purchase products from El Corte Ingles. By implementing Spott.ai’s templates and integration tools, SAPO aimed at facilitating a more seamless and enticing shopping experience for users, ultimately driving high-quality traffic to the advertiser's site.
Action
Transforming Content with Interactive Tools
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Added interactive purchase links via Spott.ai.
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Utilized Spott.ai templates for smooth content integration.
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Enabled users to engage with and purchase products.
SAPO leveraged Spott.ai's technology to add interactivity to their digital content. They utilized shoppable links and interactive media templates to effortlessly integrate clickable items in videos and images featuring El Corte Inglés products. This action allowed SAPO to transform passive viewing experiences into active, commerce-driven interactions, ensuring audiences could complete their shopping journey with minimal friction.
Result
Remarkable Traffic and Engagement Boost
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Drove 60,000+ visitors to El Corte Ingles.
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Achieved a low bounce rate of 19%.
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Visitors spent an average of 3 minutes on-site.
The implementation of Spott.ai's interactive features led to impressive results for SAPO and their client. SAPO was able to send over 60,000 visitors directly to El Corte Ingles' website, achieving a remarkably low bounce rate of 19%, with visitors spending an average of 3 minutes on the site post-click. The success demonstrates that interactive, shoppable content effectively drives both traffic and engagement, providing substantial bottom-of-the-funnel value.
Keywords
SAPO
SPOTT.AI
INTERACTIVE CONTENT
SHOPPABLE VIDEOS
EL CORTE INGLES
VISITOR ENGAGEMENT
BOUNCE RATE
TRAFFIC GENERATION
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