"Streamlines social media management for businesses."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Sprout Social provides a comprehensive platform for managing all social media activities. It integrates engagement, publishing, and analytics tools, simplifying brand interactions across channels. Marketers can plan campaigns, monitor conversations, and access insights through a single interface, optimizing their social media efforts more efficiently.
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sproutsocial's Website Claims...
A summary of the claims made on sproutsocial's website as noticed by our bot, Vinny.
All-in-one solution
Sprout Social claims that its unified social media management platform unlocks the full potential of social to transform your entire organization.
AI-powered workflow
Sprout Social claims to have AI-powered workflows designed to save marketers valuable time, provide better access to actionable data and allow teams to focus on strategic thinking.
Seamless integration
Sprout Social claims that its global Salesforce partnership and social network integrations make it easy to work within your current processes without rebuilding your tech stack.
Case Studies
Plaid's LinkedIn audience grew 60% with Sprout Social's help.
45%
73% YoY increase in engagement rate per impression.
62,000
YoY follower growth on LinkedIn with Sprout.
1.
Situation
Plaid, a fintech company, found it challenging to communicate its value proposition to diverse audiences like developers, financial institutions, and consumers.
2.
Task
Matthew McConnell, Plaid's Social Media Lead, was responsible for increasing brand engagement and audience clarity about Plaid's offerings on social media.
3.
Action
He utilized Sprout Social's tools to share valuable content, engage with followers, and track performance metrics on LinkedIn, resulting in comprehensive audience education and enhanced engagement.
4.
Result
In one year, Plaid's LinkedIn audience grew by 60%, engagement rate per impression increased by 73%, and McConnell saved 20 hours per month due to Sprout’s efficiency.
Keywords
PLAID
SPROUT SOCIAL
LINKEDIN AUDIENCE GROWTH
SOCIAL MEDIA ENGAGEMENT
FINTECH
FINANCIAL INSTITUTIONS
DEVELOPER-FRIENDLY PLATFORM
CONTENT PERFORMANCE
KPI TRACKING
Social Media Management Q & A
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Publishing, Planning & Collaboration
sproutsocial's Core Focus
Listening, Sentiment & Community Engagement
Analytics & Performance Measurement
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