Blurbs Logo
taggstar.com

Taggstar

Work Here?

"Boost conversion rates with social proof messaging."

Submit Anonymous RFI
Case study hero image
Nutshell

Taggstar uses real-time data to show customer behaviors, helping shoppers make informed buying decisions. It leverages social proof to highlight popular products, attribute messaging to capture attention, and dynamic badging to automate tasks. This approach reduces cart abandonment, enhances user engagement, and grows conversions.

In Detail
✌️ Protect your inbox from AI SDRs.
Why contact Vendors anonymously?
Blurbs protects your identity as you ask about all the important questions — pricing, contract terms, service levels, implementation, integrations, or compliance—without having to enter a sales funnel.
Taggstar's Website Claims...
A summary of the claims made on Taggstar's website as noticed by our bot, Vinny.
Market-leading conversion optimization
Taggstar claims that their Social Proof Enterprise Plan provides the ultimate in conversion rate optimization for eCommerce.
Real-time data insights
Taggstar claims that their platform uses real-time data to deliver dynamic shopping experiences that boost conversion rates.
Customizable messaging flexibility
Taggstar claims they offer the widest range of customizable messages to inspire, inform, and convert online shoppers.
Case Studies
Boost conversion rates using data-driven social proof messaging.
The most accurate case study for Taggstar
3.82%
Dolce Vita conversion rate uplift
5.41%
Steve Madden conversion rate uplift
Situation
Challenge of Conversion Rate Optimization
→
Steve Madden targets conversion rate improvements.
→
Importance of trust and real-time validation.
→
Taggstar chosen for social proof capabilities.
Steve Madden and Dolce Vita, renowned footwear brands, consistently sought ways to enhance their growth, conversions, and revenue. The competitive retail landscape and the increasing significance of social validation necessitated innovative approaches. Colleen Waters, VP of eCommerce at Steve Madden, recognized the importance of real-time social proof to boost consumer trust. Leveraging social proof meant allowing consumers to witness live trends and gauge interest levels in styles, thus fostering credibility. Seeing the strategic potential, Steve Madden decided to explore Taggstar's social proof platform to gauge its efficacy and service capabilities. With a clear focus on data-driven decisions, the organization aimed to implement a solution that would directly translate into higher conversion rates and a stronger brand presence.
Task
Pilot Testing Social Proof Messaging
→
Conducted initial tests on Dolce Vita.
→
Integrated across PLP, PDP, and Basket.
→
A/B testing for measurable improvements.
The task at hand was to implement and test Taggstar's social proof messaging on Steve Madden's and Dolce Vita's websites. Initial testing commenced with Dolce Vita, covering 13 message types over 45 days on key pages like Product Listing Page (PLP), Product Detail Page (PDP), and Basket. The experiment's success led to a shorter, yet focused, 19-day test on Steve Madden's site. The objective was to validate the hypothesis that enhanced social proof could drive meaningful conversion rate improvements. The challenge also included ensuring the integration of Taggstar's solution in a way that was seamless yet powerful enough to visibly impact consumer behavior, while providing quantifiable and actionable data through A/B testing.
Action
Implementing Data-Driven Strategies
→
Applied comprehensive social proof messaging.
→
Tested proven message formats on Steve Madden.
→
Utilized A/B testing for clear results.
Taggstar's social proof messaging was applied integrally on the Dolce Vita website, covering the full funnel from the PLP to the basket page. Using standardized messages like 'best seller' and 'units sold', the messaging communicated popularity and interest levels effectively. Upon observing positive outcomes, the team promptly initiated a similar exercise on the Steve Madden site. This involved swift yet comprehensive deployment of proven message formats. A/B testing was crucial here, as it provided concrete evidence of the platform's impact, allowing the Steve Madden team to witness firsthand the data-backed benefits. The agile response and decision-making underscore the adaptation to Taggstar’s innovative social proof solutions.
Result
Significant Conversion Rate Uplift
→
Steve Madden saw a 5.41% CVR uplift.
→
Dolce Vita increased CVR by 3.82%.
→
Planning further rollout and feature expansion.
The results from implementing Taggstar's social proof exceeded expectations, with Steve Madden experiencing a 5.41% uplift in conversion rates and Dolce Vita observing a 3.82% increase. This demonstrated the effectiveness of social proof in positively influencing consumer purchasing decisions. Steve Madden's team, led by Colleen Waters, expressed satisfaction with the approach and its quick, tangible results. Taggstar's data-driven method not only showcased the potential of their platform but also reinforced the importance of social proof in online retail. Moving forward, both Steve Madden and Dolce Vita plan to expand their implementation and explore additional features such as sub-category levels and review data integration.
Keywords
SOCIAL PROOF
CONVERSION RATE OPTIMIZATION
ECOMMERCE STRATEGY
STEVE MADDEN
DOLCE VITA
ONLINE SHOPPING TRENDS
TRUST BUILDING
FOOTWEAR BRANDS
Community & Reviews Q & A
Taggstar hasn't answered their category questions yet.
Taggstar
Website
Back to Top