"Create mobile shopping apps for Shopify brands."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Tapcart helps Shopify brands build mobile apps that enhance customer interaction and loyalty. Its platform supports drag-and-drop design, extensive customizations, and an array of integrations. This empowers retailers to run app-based marketing campaigns with real-time analytics, keeping their mobile channels aligned with business goals.
In Detail
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Tapcart's Website Claims...
A summary of the claims made on Tapcart's website as noticed by our bot, Vinny.
Proven revenue growth
Tapcart claims that brands using its platform generated over $1.4M in app revenue in just 60 days, significantly boosting sales.
Higher conversion rates
Tapcart claims that their clients see a 67% higher conversion rate on their app compared to mobile websites, driving customer engagement.
Enhanced customer retention
Tapcart claims that its platform enables apps to achieve a 98.4% in-app user retention rate, fostering customer loyalty.
Case Studies
Princess Polly app boosts retention and revenue significantly.
98.4%
In-App User Retention
414.3x
Return on App Spend
Situation
Slow Mobile Site Needed Improvement
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Existing mobile site was slow and inefficient.
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Wanted to increase loyalty among core audience.
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Competitors were ahead with mobile app offerings.
Princess Polly, a fashion brand aimed at Gen Z and millennials, realized their existing mobile presence was inadequate. Their mobile website was sluggish and not optimized for users who preferred mobile apps for shopping. With a dedicated fanbase that adored their fashion offerings, they sought to provide an exclusive and seamless shopping experience to loyal customers. Due to resource constraints, they initially hesitated about developing a mobile app, uncertain about its ROI. Their competitors were launching apps, creating urgency to stay ahead by offering an enhanced mobile shopping experience.
Task
Launch Unique Shopping App
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Develop app to surpass mobile web experience.
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Ensure app becomes top revenue channel.
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Focus on loyalty and exclusive offerings.
Princess Polly needed to develop a mobile app that could serve as an exclusive channel for their most loyal customers. The app had to outdo the mobile website by offering faster, personalized shopping and direct communication through push notifications. The aim was to elevate customer retention, boost conversion rates, and provide early access to new products and exclusive deals. The app needed to prove its worth by becoming a robust revenue channel, second only to the website, and increase customer engagement significantly.
Action
Partnered with Tapcart for App
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Launched app with Tapcart in US and Australia.
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Focused on organic downloads and exclusive sales.
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App achieved high conversion rates and AOV.
In partnership with Tapcart, Princess Polly launched a dedicated mobile app, first in the USA in 2019 and later in Australia in 2020. Tapcart's platform enabled a streamlined development process, allowing Princess Polly to offer an app with a more personalized shopping experience. The app focused on organic downloads and exclusive sales to drive user engagement, becoming their second-highest revenue-generating channel. With apps offering higher conversion rates and average order values compared to their mobile site, Princess Polly leveraged this new platform to maintain a competitive edge.
Result
High Retention and Revenue
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Achieved 98.4% in-app user retention rate.
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Minimal additional workload with great ROI.
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Boosted customer engagement and revenue.
Since launching their mobile app with Tapcart, Princess Polly has transformed regular customers into brand advocates, with app users demonstrating higher engagement rates than those using the website alone. The app boasts a remarkable 98.4% retention rate, showcases a seamless integration with their marketing efforts, and provides a high return on investment. The app has minimized additional operational tasks thanks to its seamless integration with Shopify and the easy-to-use Tapcart interface. The brand's strategic approach, combining push notifications and app-exclusives, has driven conversions and significantly boosted revenue.
Keywords
PRINCESS POLLY MOBILE APP
TAPCART CASE STUDY
E-COMMERCE APP STRATEGY
CUSTOMER RETENTION
APP-EXCLUSIVE SALES
Mobile App Development Q & A
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