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theceplay.com

ThecePlay

"Run branded gaming competitions without coding."

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Nutshell

ThecePlay facilitates gaming competitions for brands using Twin Galaxies' adjudication. No coding needed, just a branded microsite for engaging challenges. Verified performance, user-generated content, and first-party data amplify brand stories and retention effortlessly. All thanks to a scalable, no-cheat detection platform.

In Detail
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ThecePlay's Website Claims...
A summary of the claims made on ThecePlay's website as noticed by our bot, Vinny.
transparent and fair competition
ThecePlay claims that it ensures fair competition with verified, transparent adjudication and 99% cheat detection accuracy.
authentic audience engagement
ThecePlay claims that it empowers brands to authentically engage audiences using branded microsites for real-time competitions.
first-party data capture
ThecePlay claims that its platform captures 1st-party data and provides detailed attribution across various challenges.
10 Operational Details
Who are your typical customers?
Medium businesses
Large businesses
Enterprises
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Travel & Hospitality
How do you collect and monitor consumers and their data?
User Logins
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Weeks
What does a client need to install to start using your service?
N/A
How do you provide customer service?
Dedicated account manager
How do brands measure the success of a campaign using your platform?
Performance
Customer Engagement
Revenue Growth
What integrations do you offer?
Digital Advertising
What is your pricing model?
Tiered pricing
Gamification Q & A
Answers provided by ThecePlay staff and vetted by Blurbs.
Hey ThecePlay...
What gamification experiences do you offer (spin, quizzes, rewards)?
"Our custom asynchronous gaming competition platform allows for quests and competitions with a leaderboard or submission gallery. All submissions are adjudicated through our proprietary backend platform."
Hey ThecePlay...
Can you integrate with our existing tech stack?
"Yes, it can integrate with data management platforms to securely share user data from a competition."
Hey ThecePlay...
How do you collect first-party data for audience segmentation?
"All users that participate in a ThecePlay must login and provide their first name, last name, phone and email."
Hey ThecePlay...
What is your cost structure (SaaS, flat fee, CPM, CPA)?
"Flat Fee or SaaS"
Hey ThecePlay...
How customizable are gamification experiences for brand alignment?
"Yes, ThecePlay offers three product tiers. These tier range in the amount of customization and services the client would receive. All tiers include client brand elements."
Hey ThecePlay...
Can you support omnichannel gamification (web, mobile, social)?
"Our platform supports competitions or questions within desktop and mobile web, there can be social and in-store extensions."
Hey ThecePlay...
Do you provide analytics to measure engagement, conversions, ROI?
"We provide analytics and reporting, it is not built into the platform but provided on a regular basis (based on product tier) the data comes from various sources."
Hey ThecePlay...
Do you offer AI-driven personalization based on user behavior?
"Not at this time"
Hey ThecePlay...
How do you integrate with paid media for targeting/remarketing?
"Paid media campaigns can be used to promote a ThecePlay competition, but there is not a direct integration."
Hey ThecePlay...
How do you incentivize participation and support loyalty programs?
"Each ThecePlay is unique but offers prizes based on adjudicated submissions. There are opportunities to integrate this into a loyalty program but that would be explored on a case-by-case basis."
ThecePlay
Website
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