"Interactive robotic displays for in-store marketing"
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Tokinomo uses motion, light, and sound in creative ways to engage shoppers in-store. It builds interactive displays that make products 'come to life,' drawing customer attention and boosting sales without discounting. Its robotic solutions turn traditional point-of-sale displays into dynamic, memorable experiences that stick in customers' minds.
In Detail
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Tokinomo's Website Claims...
A summary of the claims made on Tokinomo's website as noticed by our bot, Vinny.
Increased product visibility
Tokinomo claims that 50% of shoppers passing by the shelf notice the product advertised with Tokinomo and remember its name even after walking out of the store.
Boosts shopper engagement
Tokinomo claims that their official international partners will manage your campaign from A to Z, including implementation, check-up visits and reports.
Increases sales
Tokinomo claims that their robots generate on average a +125% increase in sales, with no price cuts, meaning you can lift sales through shopper engagement rather than discounts.
Case Studies
Tokinomo's tech boosted Coca Cola Classic's in-store engagement.
30%
Rise in shopper engagement
45%
Increase in sales observed
Situation
Unique Challenge in Retail Space
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Intense competition in beverage space
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Need for creative engagement strategies
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Traditional marketing losing impact
Coca Cola Classic faced a situation where they wanted to increase both sales and shopper engagement in retail settings specifically at Londis stores. With competition in the beverage category being intense, standing out on the store shelf was critical. Traditional marketing methods, while effective to a point, had started to lose their impact among increasingly disengaged shoppers. The challenge was to find a way to capture the attention of these shoppers in a creative, engaging, and lasting manner. Tokinomo offered a promising solution that had the potential to revitalize in-store experiences through innovative technology.
Task
Engage Shoppers and Boost Sales
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Engagement at point-of-sale crucial
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Need to enhance brand perception
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Utilize real-time analytics technology
Coca Cola's task was to engage shoppers directly at the point-of-sale to not only boost sales but to also enhance brand interaction and perception. They needed a solution that would break through the crowded retail environment and differentiate Coca Cola Classic from other products on the shelf. The goal was to leverage innovative technology to create an interactive experience that could bring the Coca Cola brand to life and directly increase customer purchase intent. Implementing a dynamic marketing campaign that provided real-time analytics and remote management capabilities was a central part of the task.
Action
Implementation of Tokinomo Solutions
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Deploy sensor-based advertising technology
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Engage through sound, motion, and light
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Remote management with real-time updates
Coca Cola partnered with Tokinomo to deploy their award-winning in-store advertising solution featuring sensor technology. The campaign utilized a combination of sound, motion, and light, delivered through ‘Shelfobot’ to animate Coca Cola products directly on the shelf. This interactive approach allowed customers to engage with the products in a novel way, transforming a static display into an engaging experience. The setup enabled remote campaign management, allowing Coca Cola to quickly adapt and optimize the campaign using real-time data. The innovative use of technology made the Coca Cola display memorable, capturing shopper attention more effectively.
Result
Remarkable Increase in Sales
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Marked improvement in sales volume
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Higher shopper engagement achieved
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Yielded valuable consumer insights
The implementation of Tokinomo’s interactive campaign led to a remarkable increase in Coca Cola Classic sales at Londis stores. The campaign successfully drew shoppers' attention, resulting in higher engagement levels and driving greater sales volume. Tokinomo's solution did not only deliver on increasing the visibility of Coca Cola products but also offered valuable insights into consumer behavior through its analytics platform. This campaign demonstrated the effectiveness of immersive in-store advertising, setting a new standard for how brands can interact with consumers directly at the point-of-sale and yielding significantly improved sales results.
Keywords
COCA COLA CLASSIC
TOKINOMO
IN-STORE ADVERTISING
SHELF MARKETING
SHOPPER ENGAGEMENT
REAL-TIME ANALYTICS
INTERACTIVE PROMOTIONS
SENSOR TECHNOLOGY
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