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Pencil

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"Generate custom ads using AI and integration."

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Nutshell

Pencil leverages generative AI to streamline ad creation. By automating 90% of the design process, it frees marketers to focus on creativity. The platform collaborates with major media integrations like Meta and YouTube. Real-time insights help refine ad performance. It's suitable for both small brands and large enterprises.

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Pencil's Website Claims...
A summary of the claims made on Pencil's website as noticed by our bot, Vinny.
Increased ad performance
Pencil claims that ads generated with their platform perform 2x better, backed by over $1B of ad spend.
Efficiency through AI
Pencil claims that their AI handles 90% of the work, enhancing user creativity and focus on critical aspects.
Enterprise-grade security
Pencil claims that their 'No Train' policy ensures proprietary data remains exclusive, offering bespoke model training.
Case Studies
AI in ads saved 80,000 Euros efficiently.
The most accurate case study for Pencil
650
Creatives generated over three months.
80,000 Euro...
Saved on advertising costs.
Situation
Unique challenge with unbranded campaigns.
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Drive performance without using brand identity.
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Focus on cost efficiency and ROI.
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Adapt content to diverse platform preferences.
Amplifon, a leading enterprise in the hearing care sector, faced the challenge of driving performance in their marketing campaigns without leveraging their brand identity, particularly through their EarPros project that utilizes unbranded campaigns. The goal was to optimize performance by focusing on cost efficiency and ROI, while handling diverse emotional and functional triggers across platforms like LinkedIn, Amazon, and social media giants such as Facebook. EarPros needed to create highly adaptable ad content catering to the preferences of specific audiences and platforms, a task complicated by the limitations of traditional ad agency collaborations.
Task
Create adaptable platform-specific ads.
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Combat rapid ad fatigue on platforms.
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Engage specific audience demographics effectively.
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Produce ads not restricted by traditional aesthetics.
EarPros aimed to generate adaptable ad campaigns that could withstand audience ad fatigue, particularly on platforms like Facebook where ad relevance diminishes rapidly. Their task involved developing a continuous testing process to produce engaging content that appealed to the 55+ audience with hearing impairments. The distinct challenge was creating 'ugly ads' that were stripped back and effective according to Facebook's algorithm, which was not a feasible demand for traditional agencies primarily focused on aesthetics.
Action
Implemented AI for creative automation.
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Automated ad creation with AI technology.
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Quickly adapted creatives for platform needs.
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Transitioned to video-first content and localization.
Leveraging Pencil's AI technology, EarPros streamlined their creative asset production to manage and refresh ad content efficiently. This AI-driven approach allowed for the swift generation of numerous ads, replacing weeks-long processes with a day’s work. Utilizing historical data from over $1B in ad spend, Pencil's AI suggested innovative, data-driven creative strategies that matched each platform’s specific needs. The AI facilitated transitions from static images to dynamic video-first content, personalized for various locales, improving adaptability and engagement.
Result
Reduced costs, increased creative output.
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Generated over 650 creatives in three months.
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Saved an equivalent of 35 days of work.
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Reduced cost per lead by 8 Euros.
The collaboration with Pencil resulted in the creation of over 650 unique ad creatives in just three months, a feat that saved EarPros a substantial amount of operational time equivalent to 35 days. This efficiency significantly reduced the cost per lead by 8 Euros, cumulatively saving around 80,000 Euros over the quarter. The AI solution not only optimized their output but also enhanced the quality and reach of their campaigns, proving the strategic advantage of integrating AI into modern marketing practices.
Keywords
AI IN MARKETING
PENCIL AI
AD CREATIVE AUTOMATION
COST EFFICIENCY IN ADVERTISING
AMPLIFON MARKETING STRATEGY
UNBRANDED AD CAMPAIGNS
DIGITAL ADVERTISING OPTIMIZATION
AD FATIGUE REDUCTION
FACEBOOK AD STRATEGIES
PERFORMANCE MARKETING
Creative Management Q & A
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Pencil
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