"Boost brand visibility in AI-driven searches"
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Profound tracks AI-driven mentions to improve a brand's visibility in AI search environments. It provides insights into how AI platforms discuss your brand, helping marketers tailor content for these ecosystems. By optimizing AI engagements, it enhances exposure and ultimately increases traffic from AI queries.
In Detail
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Profound's Website Claims...
A summary of the claims made on Profound's website as noticed by our bot, Vinny.
enhanced AI visibility
Profound claims that its Answer Engine Insights can enhance brand AI visibility by analyzing AI mentions and optimizing content accordingly.
AI trend analysis tool
Profound claims that Conversation Explorer lets brands understand AI search trends, helping them improve visibility across AI platforms.
AI search optimization
Profound claims that its AI Crawler Visibility feature optimizes websites for AI-driven search, increasing visibility and traffic.
Case Studies
Ramp's visibility grew sevenfold with Profound's insights.
7x
AI Visibility Growth
300+
Citations within first month
Situation
Undetected Blue Ocean Opportunity
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5% of queries are AI-driven
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90% of B2B buyers use AI
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Ramp had low visibility in niche
Ramp identified a significant opportunity in AI-powered search that was largely untapped. With 5% of all queries now answered by AI, and 90% of B2B buyers using AI for research, Ramp noticed their low visibility in the Accounts Payable niche. Recognizing the potential to dominate this space, they set out to improve their positioning using advanced AI insights.
Task
Boost AI Search Visibility
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Visibility was at a mere 3.2%
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Required innovative AI-driven strategies
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Needed competitive positioning in niche
Ramp's main task was to significantly enhance their AI search visibility for their Accounts Payable solution. Their visibility at the time was only 3.2%, which was quite low compared to competitors. They understood the necessity to use an innovative approach that could harness the power of AI-driven searches and improve their strategic positioning.
Action
Implemented Strategic Content Pages
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Profound's insights guided strategy
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Created AI-tailored content pages
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Focused on relevant automation topics
To address the visibility issue, Ramp leveraged Profound’s Answer Engine Insights, opting for a citation-driven content strategy. They created customized pages specifically tailored to be picked up by AI Answer Engines, focusing on Accounts Payable Software suitable for both small and large businesses. This content, combined with strategic software comparisons, proved effective in yielding better search visibility.
Result
Remarkable Visibility Growth Achievement
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Visibility surged to 22.2% in a month
→
300+ new content citations
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Moved from 19th to 8th place
Ramp's strategic efforts resulted in an extraordinary increase in their AI search visibility, rising from 3.2% to 22.2% in just one month. This growth not only positioned them higher in visibility rankings but also led to over 300 new content citations. Ramp climbed from the 19th to the 8th most visible brand in the Accounts Payable market, surpassing 11 competitors.
Keywords
AI-POWERED SEARCH
RAMP ACCOUNTS PAYABLE
CITE-DRIVEN CONTENT
FINANCIAL AUTOMATION
AI VISIBILITY IMPROVEMENT
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