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Upstack Data

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"Identifies hidden visitors to recover revenue"

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Nutshell

Upstack Data helps marketers identify and leverage hidden website visitors to recover lost revenue. It uses advanced tracking and identity resolution to recognize anonymous visitors and send personalized messaging, boosting conversions. The platform integrates with tools like Klaviyo and Meta for enhanced data-driven marketing strategies.

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Upstack Data's Website Claims...
A summary of the claims made on Upstack Data's website as noticed by our bot, Vinny.
Improved data accuracy
Upstack Data claims that their session enrichment and CAPI perform 35% better than competitors, improving data accuracy.
Enhanced audience tracking
Upstack Data claims that they improve audience recognition by up to 60% with their Identity Resolution and PersistentID+.
Higher ROI performance
Upstack Data claims their platform boosts Klaviyo ROI with 45% more abandonment capture, enhancing email marketing effectiveness.
Case Studies
UpStackified improved Secret Linen's revenue and data tracking.
The most accurate case study for Upstack Data
+10%
Incremental Revenue Lift
+30%
Improved Event Match
Situation
Secret Linen's Tracking Dilemma
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Faced conversion tracking inaccuracies with Shopify
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iOS14 changes impacted tracking reliability
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Limited ability to scale ad campaigns
Secret Linen Store, a certified B-Corp specializing in luxury, ethically sourced bedroom products, faced challenges with their Shopify Plus implementation. They were consistently under-tracking conversions in both Meta and Google Analytics 4 due to changes in iOS14 and the deprecation of third-party cookies. As a result, their ability to efficiently scale advertising campaigns was hindered.
Task
Need Accurate Conversion Tracking
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Improve conversion tracking accuracy
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Enhance event matching quality
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Restore confidence in ad data
The primary goal was to improve the efficacy and accuracy of conversion tracking and event matching. Secret Linen Store was in search of a more reliable solution that would restore confidence in their data, allowing them to make informed decisions for scaling their advertising efforts across Meta and Google Ads.
Action
Implemented UpStackified Tag Solution
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Moved tracking to UpStackified
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Enhanced event matching by 30%
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Enabled 100% Shopify purchase match
UpStackified provided a hybrid conversion tracking solution that transcends traditional cookie-based methods. They transitioned Secret Linen Store's tracking, improving event matching quality by over 30% and enabling 100% match of Shopify purchases to third-party platforms. This allowed Secret Linen Store to scale profitable campaigns and cut non-performers effectively.
Result
Achieved 10% Revenue Growth
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10% incremental revenue increase
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Improved marketing confidence with accurate data
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Scalable and profitable ad campaigns
As a result of implementing UpStackified's solution, Secret Linen Store experienced a 10% increase in incremental revenue. The newfound tracking accuracy provided the data-driven insights necessary to scale advertising campaigns confidently, ensuring sustainable growth and improved marketing ROI.
Keywords
SECRET LINEN STORE
UPSTACKIFIED
CONVERSION TRACKING
EVENT MATCH QUALITY
INCREMENTAL REVENUE
Data Enrichment and Addressability Q & A
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Upstack Data
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