"Enables omnichannel video ad targeting across devices."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
VDX.tv helps marketers by delivering TV ads on personal devices, ensuring consistent messaging and maximum reach. It integrates interactive video formats to engage viewers in different environments. This approach boosts exposure and engagement rates, making it easier to influence consumer impressions and behavior with seamless targeting across channels.
In Detail
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VDX.TV's Website Claims...
A summary of the claims made on VDX.TV's website as noticed by our bot, Vinny.
Enhanced Brand Engagement
VDX.tv claims that their creative ad experiences significantly increase brand impact by optimizing consumer attention and engagement.
Industry-Specific Expertise
VDX.tv claims that their tailored industry solutions address unique challenges, benefiting brands across various sectors.
Proven Campaign Success
VDX.tv claims that their video formats excel in viewability and interaction, exceeding KPI expectations for major brands.
Case Studies
Purple boosts awareness, favorability, and purchase intent greatly.
30%
Increase in ad awareness
54.7%
Increase in unaided brand awareness
Situation
Purple® Mattress faced marketing challenges
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Need to boost brand recognition.
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Struggled with effective consumer engagement.
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Sought robust marketing solutions.
Purple® Mattress aimed to boost both brand awareness and consumer engagement. Despite having a strong product offering with their innovative mattress technology, they struggled with effectively reaching their target audience and enhancing their brand perception amidst a competitive market. The existing marketing strategies were not yielding the desired increase in brand recognition and purchase intent, necessitating a more robust and targeted approach to address these challenges. Thus, they sought a solution that would not only highlight their unique product features but also engage potential customers on multiple levels.
Task
Engage consumers and boost brand
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Increase brand awareness effectively.
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Target audiences across digital channels.
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Influence both upper and lower funnel.
The goal was to create a marketing campaign that would effectively increase Purple® Mattress's brand awareness and consideration. They needed to leverage a platform that could target specific audiences across multiple digital channels, including mobile, desktop, and CTV. The task was to achieve not only upper funnel brand objectives like awareness and favorability but also impact lower funnel metrics, such as purchase intent. This involved employing innovative ad formats that could capture consumer attention and convey the distinct benefits of Purple® Mattress products. The campaign needed to bridge the gap between online viewing and real-world purchasing experiences.
Action
VDX.tv's integrated ad strategy
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Deploy VDX ad formats cross-platform.
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Interactive engagement drives consumer action.
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Dynata study measures effectiveness.
VDX.tv deployed a comprehensive advertising strategy using its proprietary video ad formats to target audiences across mobile, desktop, and CTV platforms. This included a mix of product information and interactive engagements, such as an interactive map directing consumers to nearby retailers to try out the Purple® Mattress. VDX.tv’s integrated digital video strategy focused on enhancing audience connection and reinforcing brand perception. They conducted a study with Dynata to measure effectiveness by comparing brand perception among consumers exposed to the ad campaign against a control group. This robust approach aimed to ensure lasting and meaningful consumer engagement.
Result
Significant uplift in brand metrics
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54.7% increase in brand awareness.
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30% boost in ad awareness.
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24.9% rise in purchase intent.
The Purple® Mattress campaign using VDX.tv ad units saw remarkable success across various branding metrics. There was a +54.7% increase in unaided brand awareness, which indicated a strong influence on consumer recognition without prompting. Brand favorability saw a +8.7% uplift, reflecting improved consumer attitudes towards the brand. Additionally, ad awareness increased by +30%, illustrating the campaign's effectiveness in capturing audience attention. Purchase intent also grew by +24.9%, showing a favorable inclination towards conversion. Overall, Purple® Mattress significantly strengthened their market presence and moved the needle on both brand perception and purchase behavior.
Keywords
PURPLE® MATTRESS
VDX.TV
BRAND AWARENESS
CONSUMER ENGAGEMENT
DIGITAL ADVERTISING
CTV
MOBILE ADS
AD CAMPAIGN
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