"Enhances creative decisions with extensive data analysis."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
VidMob helps marketers refine their ad strategies using data-driven insights into creative content. By analyzing numerous creative elements, VidMob enables teams to understand which visuals and messages resonate best. This allows brands and agencies to optimize campaigns across platforms and improve their media investments based on concrete performance data.
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VidMob's Website Claims...
A summary of the claims made on VidMob's website as noticed by our bot, Vinny.
AI-driven creative insights
VidMob claims that their proprietary AI models offer the most robust creative data, with 40+ models analyzing creative elements.
Proven performance improvement
VidMob claims that using their creative data leads to a 2x increase in Click-Through Rate and View-Through Rate.
Award-winning innovation
VidMob claims that they have won the Most Innovative Technology Award for their advanced creative data applications.
Case Studies
Kellogg's creative strategies significantly boost marketing ROI levels.
56%
Impact of creative quality on purchase intent
10% to 36%
Improvement in marketing effectiveness
Situation
Evolving Marketing Landscape Challenges Success
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Digital marketing complexity is increasing.
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Creative quality drives 56% of purchase intent.
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Strategic tool usage is vital.
In the ever-evolving digital marketing landscape, achieving successful campaigns has grown complex. With AI's rise, marketers have various tools to analyze creative effectiveness. According to recent studies, 56% of purchase intent is driven by creative quality. Brands need a strategic combination of tools to craft engaging creative content, akin to gathering the right ingredients for a delicious recipe. A recent webinar by Vicky Smith from VidMob and Nicole Vinson from The Kellogg Company emphasized the need for understanding creative effectiveness to achieve marketing success.
Task
Kellogg's Creative Effectiveness Strategy
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Focus on improving ROI with creative quality.
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Adopt a data-driven marketing approach.
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Create relevant and engaging content.
Kellogg's task was to improve its ROI by focusing on creative effectiveness. The company aimed to understand the impact of creative quality on marketing efforts and adopt a data-driven approach to marketing. This task involved analyzing creative data to inform future marketing campaigns, ensuring the effectiveness surpasses just cost reductions such as lower CPMs. By channeling creative data, Kellogg sought to create memorable, relevant, and engaging content to meet the increased consumer demand for attention.
Action
Leveraging Creative Data and AI
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Used AI to analyze creative data.
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Adopted advanced analytics for content delivery.
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Aligned stakeholders with creative insights.
Kellogg and VidMob collaborated to harness creative data using AI and machine learning, analyzing historical creative content impacts. This collaboration allowed Kellogg to identify effective creative elements, developing brand-specific best practices. Implementing AI technology aided in optimizing content delivery and enhanced creativity rather than restricted it. By utilizing AI insights, Kellogg transformed its marketing strategies, adopting advanced analytics to inform creative briefs and align stakeholders in the creative process.
Result
Improved ROI and Business Growth
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Achieved up to 36% marketing effectiveness improvement.
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Substantial gains in business outcomes.
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Fostered sustainable business growth.
By implementing creative effectiveness strategies, Kellogg achieved significant improvements in business metrics. Studies indicated enhancements ranging from 10% to 36% in marketing effectiveness. These improvements translated to substantial gains in business outcomes. Kellogg's approach demonstrated that investing in creative quality drives sales and fosters sustainable growth. The company's journey emphasized the transformative role of creative data, enabling Kellogg to develop predictive and prescriptive marketing capabilities, ensuring operations align with business goals.
Keywords
CREATIVE EFFECTIVENESS
MARKETING ROI
AI IN MARKETING
DATA-DRIVEN MARKETING
VIDMOB
KELLOGG COMPANY
CREATIVE DATA
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