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vistarmedia.com

Vistar Media

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"Facilitating effective out-of-home ad campaigns daily"

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Nutshell

Vistar Media helps marketers by actively managing out-of-home ad campaigns, connecting digital ad technology with real-world opportunities. They simplify complex processes for planning, buying, and reporting. This removes the usual pain points, making it easier for marketers to focus on impactful storytelling and efficiently get ads where they need to go.

In Detail
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Vistar Media's Website Claims...
A summary of the claims made on Vistar Media's website as noticed by our bot, Vinny.
Proprietary Technology
Vistar Media claims that their proprietary technology sets them apart from competitors in the out-of-home advertising space, enabling them to deliver unique and effective campaigns.
Comprehensive Solutions
Vistar Media claims that they offer comprehensive solutions for both marketers and media owners, providing end-to-end services spanning programmatic marketplaces, enterprise solutions, and more.
Industry Expertise
Vistar Media claims that their deep understanding and expertise in the out-of-home advertising industry allows them to deliver superior results and provide valuable insights to clients.
Case Studies
Mad Mex boosts sales with Vistar's DOOH strategy.
The most accurate case study for Vistar Media
9%
Sales uplift achieved
100%
Improvement in consumer journey engagement
Situation
Mad Mex Faces Footfall Challenges
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Quick-service restaurant sought foot traffic increase.
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Challenge: Engage consumers at purchase points.
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Needed innovative, effective marketing solution.
Mad Mex, a quick-service restaurant brand, faced a challenge in driving foot traffic to their locations. With keen competition in the market, they needed an effective solution that would simultaneously engage consumers at the point of purchase and encourage them to visit the store. The primary goal was to find innovative ways to tackle footfall challenges while boosting sales performance.
Task
Enhance Consumer Engagement Strategically
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Seek data-driven marketing partner.
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Enhance engagement with DOOH media.
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Ensure consistent consumer journey alignment.
In response to their challenge, Mad Mex tasked themselves with seeking a partner capable of implementing a comprehensive marketing solution. The main task was to leverage data-driven insights and programmatic Digital Out-of-Home (DOOH) media to create targeted, contemplative campaigns. Mad Mex wanted to ensure that their advertising reached potential customers in a contextually relevant manner, aligning with the consumer journey.
Action
Leverage DOOH for Targeted Activations
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Partner with Vistar Media for DOOH.
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Use daily sales data for timing.
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Contextually align media with consumer journey.
Mad Mex collaborated with Vistar Media to deploy a dynamic programmatic DOOH initiative. They utilized daily sales data to pinpoint optimal times and locations for advertising, ensuring campaigns were contextually relevant. With an emphasis on marrying consumer insights with media placement, the activation strategically targeted consumers across their journey, maximizing engagement and driving visitation to stores.
Result
Achieved Notable Sales Uplift
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Achieved 9% increase in sales.
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DOOH campaign drove effective consumer engagement.
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Data-driven approach resulted in growth.
The implementation of Vistar Media's programmatic DOOH initiatives led to significant positive results for Mad Mex. They observed a 9% uplift in sales, indicative of the campaign's efficacy in driving footfall and engaging consumers. The targeted approach successfully captured consumer attention at strategic moments, transforming data-driven insights into tangible growth for the business.
Keywords
MAD MEX
VISTAR MEDIA
DOOH
SALES UPLIFT
CONSUMER ENGAGEMENT
PROGRAMMATIC ADVERTISING
FOOT TRAFFIC
MARKETING STRATEGY
Out of Home Advertising Q & A
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Vistar Media
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