"Manage promotions and loyalty with one platform."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Voucherify simplifies creating and managing promotions across channels. Marketers get a tailored engine for coupons, referrals, and loyalty programs. With API integration, personalization can be in your hands. It's about making promotions work for you, not against you, wherever your customers are.
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Voucherify's Website Claims...
A summary of the claims made on Voucherify's website as noticed by our bot, Vinny.
Advanced capabilities
Voucherify claims that they offer a dependable API for endless loyalty & promotion options, allowing businesses to build any incentive using any data.
Time-saving features
Voucherify claims that their platform can help businesses save engineering time and go to market faster, thanks to accelerators and powerful REST APIs.
Scalability and reliability
Voucherify claims that their platform is future-proof and can embrace traffic spikes with confidence, thanks to automated scaling, ensuring uptime during peak periods.
Case Studies
Voucherify empowers Breville's global promotional strategies and personalization.
30
Days to complete API integration
45%
Sales conversion increase through personalized promotions
Situation
Breville's Digital Transformation Needs
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Global presence demands scalable digital solutions.
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Needed integration of various acquired brands.
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Require flexible, adaptable promotion strategies.
Breville, a globally recognized brand for premium home appliances, embarked on a digital transformation journey to build new direct-to-consumer sales channels. With a presence in over 70 countries and an expansive product portfolio, Breville required a scalable and flexible platform to support its evolving business needs. The brand faced challenges integrating multiple acquisitions under a unified technological framework. This called for a transition to MACH-based solutions, promoting scalability and integration of diverse systems. The growing importance of digital transformation was highlighted by the necessity to implement flexible promotions adaptable to different brands and business models to engage a broad customer base effectively.
Task
Select a Robust Promotion Engine
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Needed MACH-compliant promotion solution.
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Current tools lacked advanced campaign support.
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Sought non-technical usability for marketing team.
Breville's task was to find a MACH-compliant promotion engine to integrate with commercetools, their newly selected commerce platform. The need arose from insufficient capabilities of existing platforms to configure campaigns, report, and efficiently apply discounts across various customer segments. The complexity increased with the company's ambitious plan to offer enticing promotions like free subscriptions with purchases. Thus, Breville sought a solution that could support advanced campaigns inclusive of dynamic customer segmentation, lifecycle control of promotions, and comprehensive reporting features all while being easy-to-manage by non-technical members of the marketing team.
Action
Integrating Voucherify with Commercetools
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Voucherify chosen for robust, customizable features.
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Facilitated seamless, cross-brand promotions.
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Non-technical teams empowered to manage campaigns.
Voucherify was chosen by Breville for its robust rules engine and metadata capabilities, ensuring business- and brand-specific campaigns could be implemented effectively. Breville integrated Voucherify into commercetools to enhance campaign customization across all brands. This integration allowed Breville's non-technical teams to independently manage campaigns via a marketer-friendly dashboard, empowering them to create diverse promotional initiatives. The implementation of API Extensions facilitated the seamless transition of data between Voucherify and commercetools, ensuring that Breville could leverage dynamic customer segmentation and enhance cross-brand promotional strategies effortlessly.
Result
Enhanced Personalization and Outreach
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Reduced development efforts significantly.
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Boosted customer engagement across channels.
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Enhanced personalization through data-driven campaigns.
The integration of Voucherify allowed Breville to transform its promotional strategies, significantly enhancing personalization and customer outreach. They successfully minimized development efforts while implementing effective, cross-brand promotions on a global scale. The diverse promotional tactics employed, from digital ads to physical coupons, catered to both online and offline customer interactions, significantly increasing engagement. Teams could now utilize in-depth customer data to personalize campaigns, including running upselling discounts to boost Average Order Values (AOVs). This comprehensive approach not only drove conversions but also deepened customer loyalty and brand engagement across varied channels.
Keywords
BREVILLE DIGITAL TRANSFORMATION
VOUCHERIFY INTEGRATION
MACH-COMPLIANT PROMOTION ENGINE
CROSS-BRAND PROMOTIONS
DYNAMIC CUSTOMER SEGMENTATION
Loyalty & Rewards Q & A
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