"Empower e-commerce with immersive 3D customization."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
This tool facilitates the creation and management of customizable 3D product models with AR capabilities. It enables retailers to integrate virtual try-ons and real-time product configuration into e-commerce platforms, enhancing customer engagement and reducing reliance on traditional inventory methods. Expect streamlined operations without needing expert design skills.
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Zakeke's Website Claims...
A summary of the claims made on Zakeke's website as noticed by our bot, Vinny.
effortless online customization
Zakeke claims that its Visual Product Customizer allows effortless and intuitive online customization of products, eliminating design hurdles.
engaging 3D product models
Zakeke claims that its 3D Product Configurator enables customers to engage with 3D models of products, enhancing their shopping experience significantly.
AI-driven virtual try-ons
Zakeke claims that its Virtual Try-On technology provides AI-driven realistic try-ons that increase sales while reducing returns.
Case Studies
Zakeke integrates AR and 3D, boosting Boggi’s ecommerce experience.
20%
Improvement in conversion rates
45%
Increase in customer engagement
Situation
Enhancing Omnichannel Shopping for Boggi Milano
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Boggi Milano operates over 220 stores globally.
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Challenge in merging online and in-store experiences.
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Seek to enhance online shopping with 3D and AR.
Boggi Milano, an established brand with over 220 stores worldwide, identified a challenge in providing a consistent and seamless shopping experience across their online and physical stores. The goal was to merge the digital and physical shopping worlds, allowing their customers to have an enriching shopping experience irrespective of the platform. The challenge was how to use technology, specifically 3D and Augmented Reality (AR) visualizations, to not only display their iconic footwear lines online but also offer an experience that mimics in-store interactions.
Task
Implement 3D and AR for Product Experience
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Integrate Zakeke's 3D DAM & Viewer.
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Create hyper-realistic 3D models.
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Aim to boost interaction and conversions.
The task was to integrate Zakeke’s 3D DAM & Viewer with AR functionality into Boggi Milano’s eCommerce platform. The primary objective was to create hyper-realistic 3D models of Boggi’s iconic footwear collections, allowing customers to view products from every angle and in fine detail. Customers needed to feel as though they were experiencing the product in-person, therefore reducing the disparity between the online and in-store shopping experiences. This detailed representation was intended to increase customer interaction and confidence, ultimately driving conversions and reducing product returns.
Action
Created Immersive 3D Models from Scratch
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Developed 3D models for over 70 SKUs.
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Incorporated an overlay icon for 3D viewing.
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Implemented Pop-up for detailed AR visualization.
Zakeke undertook the task of creating highly detailed 3D models for over 70 SKUs of Boggi’s footwear, derived from the still-life images provided. The integration involved displaying 2D images on Boggi’s eCommerce site with an overlay icon for switching to 3D visualization. This feature transformed the user interaction on the product page to a more immersive experience. Customers can now explore the detailed aspects of the footwear, including materials, stitching, and design via 360° rotations. Furthermore, a pop-up allows the switch to a real-time AR view to assess the footwear in their personal environment, enhancing overall trust and engagement.
Result
Improved Engagement and Conversion Rates
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Enhanced engagement with detailed product interaction.
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Increased customer confidence and conversion rates.
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Reduced product returns, boosting overall sales.
The integration of Zakeke’s 3D DAM and AR Viewer led to significant improvements in customer engagement on Boggi Milano's eCommerce platform. Customers now spend more time on product pages, interacting with the footwear through detailed explorations and AR views. This immersive product interaction has bolstered customer confidence, leading to increased conversion rates and a reduction in product returns. The success demonstrates the power of using advanced visualization technologies in enhancing the shopping experience and bridging the gap between online and physical store experiences.
Keywords
3D VISUALIZATION
AR IN ECOMMERCE
ZAKEKE
BOGGI MILANO
CUSTOMER ENGAGEMENT
CONVERSION RATES
VIRTUAL TRY-ON
OMNICHANNEL STRATEGY
3D,AR,VR, & Immersive Q & A
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