"Creates immersive AR and XR experiences without code"
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Zappar helps marketers use augmented and mixed reality to create engaging experiences. They provide tools to build, test, and deploy AR content on the web using smartphones or existing platforms. It's all about making interactive media accessible and scalable without requiring advanced tech skills.
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Zappar's Website Claims...
A summary of the claims made on Zappar's website as noticed by our bot, Vinny.
No-code creation simplicity
Zappar claims that with Zapworks Designer, users can create standout 3D augmented, virtual, and mixed reality experiences without any coding knowledge.
Affordable mixed reality solutions
Zappar claims that Zapbox is the world’s most affordable smartphone-powered mixed reality headset, making XR accessible for all.
Assistive technology innovation
Zappar claims that Zapvision provides award-winning assistive technology through accessible QR codes for people with sight loss, optimizing product packaging accessibility.
Case Studies
Richer LEGOLAND® visits through engaging AR experiences.
144 days
Total interactive time with AR features post-launch
2.5 minutes
Average engagement spent per AR experience
Situation
New AR Strategy for LEGOLAND®
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LEGOLAND® Windsor aimed for innovative AR solutions.
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New LEGO® MYTHICA IP needed digital integration.
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Zappar engaged to enhance guest experience.
In 2021, LEGOLAND® Windsor Resort was embarking on a new journey to enhance its guest experience by integrating AR technology into their new IP, LEGO® MYTHICA. With the need to innovate, they aimed to create a unique way of merging physical experiences with digital storytelling to bring mythological narratives to life. As part of this initiative, they approached Zappar to craft a seamless experience that not only engaged visitors during their park visit but also extended their connection to the park beyond its physical boundaries.
Task
Integrating AR into Visitor Experience
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Create interactive AR experiences for guests.
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Blend physical park features with digital stories.
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Utilize LEGOLAND® app for wider engagement.
The task at hand was to conjure a groundbreaking AR experience utilizing the LEGOLAND® app that would allow visitors to interactively engage with mythical figures and worlds connected to the LEGO® MYTHICA brand. The objective was to design AR experiences that included taking photos and videos, collecting digital cards, and exploring through AR portals, thus creating a meaningful blend of the digital and real worlds. The experiences needed to ensure an extended engagement both at the park and beyond its premises, capturing the users' attention pre-visit, during their stay, and post-visit.
Action
Executing Immersive AR Experiences
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Developed AR experiences via LEGOLAND® app.
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Guests interacted with AR portals and badges.
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Scannable codes revealed digital content.
Leveraging the power of AR, Zappar developed several experiences accessible through the LEGOLAND® app. Guests could engage with AR portals featuring world-tracked journeys through LEGOLAND® Resort, discover character backstories, and collect exclusive AR 'POP Badges'. These experiences were crafted to ignite guests' curiosity and extend their journey far beyond their visit. Custom branded codes at strategic locations throughout the park unlocked immersive digital content when scanned, enriching the theme park adventure by allowing guests to witness LEGO® creatures coming to life in their enchanted domains.
Result
Extended Engagement and Increased Dwell Time
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Guests averaged 2.5 minutes per AR feature.
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Extended engagement to 144 days cumulatively.
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Recognition with Blooloop Innovation award.
The integration of AR significantly enhanced the visitor experience at LEGOLAND® Windsor, as evidenced by impressive metrics following its launch. On average, guests spent 2.5 minutes engaging with each AR feature, such as statues and portals. The endeavor successfully extended guest engagement beyond the physical visit, with the AR features totaling 144 days of interactive time for park visitors over several months. This depth of engagement not only enriched the visitor experience but also won a Blooloop Innovation bronze award, recognizing it as a standout achievement in creative digital storytelling within the attractions industry.
Keywords
LEGOLAND® WINDSOR AR
AR EXPERIENCES IN THEME PARKS
ZAPPAR AR TECHNOLOGY
LEGO® MYTHICA INTERACTIVE
AUGMENTED REALITY ENGAGEMENT
3D,AR,VR, & Immersive Q & A
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