Loyalty & Rewards

Zinrelo

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"Builds customer loyalty through rewards programs"

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Nutshell

Zinrelo enhances customer engagement via tailored loyalty programs leveraging AI insights. Their unified platform offers dynamic rewards, personalized promotions, and gamification elements. By collecting zero and first-party data, marketers can create impactful loyalty strategies that align with business objectives. Seamless integration with existing systems ensures a smooth execution.

In Detail

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Zinrelo's Website Claims...

A summary of the claims made on Zinrelo's website as noticed by our bot, Vinny.

Multi-dimensional loyalty programs

Zinrelo claims that they offer multi-dimensional loyalty programs to transform customer journeys from transactional to emotional loyalty, nurturing lasting relationships.

Robust integrations & APIs

Zinrelo claims that their API-first, enterprise-grade architecture enables robust, seamless integrations with existing systems for an omnichannel experience.

Data-driven program optimization

Zinrelo claims to provide ongoing consultation, analytics and reporting to continuously optimize loyalty programs for maximum efficiency and impact.

Case Studies

Zinrelo boosted Jelly Belly revenue through loyalty programs.

The most accurate case study for Zinrelo

77%

Increase in Customer Retention

1.69x

Increase in Repeat Purchase Revenue

Situation

Identifying Company Engagement Challenges

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Struggled with low customer retention

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Needed to increase repeat purchases

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Insufficient customer reviews hampered engagement

Jelly Belly, renowned for its jellybeans, faced the challenge of improving customer retention and increasing repeat purchase revenues. The company also aimed to boost customer engagement by collecting more product reviews. The lack of substantial customer feedback and recurring purchases were critical hurdles for the brand to maintain its competitive edge in the confectionery market.

Task

Setting Strategic Objectives

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Implement a customer rewards program

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Incentivize product reviews and purchases

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Transform buyers into brand advocates

Zinrelo partnered with Jelly Belly to devise a strategy aimed at enhancing customer loyalty and engagement. The task was to implement a rewards program that incentivized customers to leave reviews and make repeated purchases. The goal was to use gamification and other loyalty techniques to transform occasional buyers into brand advocates, thereby driving higher engagement and revenue.

Action

Deploying Loyalty Enhancing Tactics

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Gamification of the review process

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Integration with PowerReviews

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Implementing omni-channel and incentivized engagement

Zinrelo utilized its comprehensive platform to gamify the review process, integrating with PowerReviews to maximize both the quantity and quality of customer feedback. This included robust features like omni-channel loyalty, incentive engines, and first-party data utilization to create a seamless, engaging user experience. These efforts ensured a holistic customer engagement that encouraged repeat purchases and long-term customer loyalty.

Result

Achieving Remarkable Outcomes

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77% increase in customer retention

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1.69x growth in repeat purchase revenue

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1.56x increase in customer reviews

The implementation of Zinrelo’s loyalty platform yielded exceptional results for Jelly Belly. Customer retention saw a substantial increase of 77%, while repeat purchase revenue grew by a remarkable 1.69 times. In addition, the volume of customer reviews went up by 1.56 times, providing valuable feedback and fostering strong customer relationships. These outcomes highlighted the effectiveness of the integrated loyalty solutions.

Keywords

CUSTOMER RETENTION

REPEAT PURCHASE REVENUE

CUSTOMER ENGAGEMENT

LOYALTY PROGRAM

GAMIFICATION

POWERREVIEWS INTEGRATION

OMNI-CHANNEL LOYALTY

FIRST-PARTY DATA

CUSTOMER REVIEWS

Loyalty & Rewards Q & A

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