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Comparison Cadent vs. Keynes Digital Connected TV (CTV) Vendor Comparison

Cadent and Keynes Digital are Connected TV (CTV) vendors.

cadent.tv
Cadent Connects brands with consumers through predictive AI. They have no reported specialities.

keynesdigital.com
Keynes Digital Targets key TV audience with data analytics They focus on CTV Measurement.

Cadent or Keynes Digital?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Keynes Digital

"Targets key TV audience with data analytics"
Focused on CTV Measurement .
Keynes Digital enhances marketing by targeting specific TV audiences using detailed analytics. It identifies precise demographic data to connect marketers with viewers who are more likely to engage and drive sales. This approach streamlines the advertising process, making each marketing dollar stretch further in a saturated market.
10 Operational Details
Who are your typical customers?
Enterprises
Large businesses
Medium businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Travel & Hospitality
Consumer Goods
How do you collect and monitor consumers and their data?
Cookies
Javascript
Pixels
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Install technology
How do you provide customer service?
Dedicated account manager
Phone support
Email support
How do brands measure the success of a campaign using your platform?
Performance
What integrations do you offer?
Measurement
What is your pricing model?
Can't Say

Key Features & Benefits

precise audience targeting
Keynes Digital claims that its precise audience targeting allows brands to zero in on key audiences on the programs they specifically enjoy.
comprehensive data insights
Keynes Digital claims that its comprehensive data points provide deeper insights and greater impact on audience targeting and engagements.
customized targeting strategies
Keynes Digital claims that its customized targeting strategies can boost sales by 2.8 times and significantly improve marketing results.

Cadent

"Connects brands with consumers through predictive AI."
.
Cadent helps marketers unify digital and TV media for impactful campaigns. Their AI predicts and models outcomes in real-time. It dynamically adapts strategies for better performance. With Cadent, marketers can easily onboard data and reach 125M households, optimizing campaigns across every channel.

Key Features & Benefits

Largest independent solutions provider
Cadent claims that it offers the largest independent solutions for converged TV advertising, integrating digital and linear media effortlessly.
Audience targeting expertise
Cadent claims that its Aperture Platform allows precise audience targeting, facilitating seamless household-level engagement across screens.
Objective and flexible partnerships
Cadent claims that it provides objective, flexible partnerships as leading omnichannel video experts, ensuring unparalleled connectivity.