Keynes Digital
"Targets key TV audience with data analytics"
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Keynes Digital enhances marketing by targeting specific TV audiences using detailed analytics. It identifies precise demographic data to connect marketers with viewers who are more likely to engage and drive sales. This approach streamlines the advertising process, making each marketing dollar stretch further in a saturated market.
In Detail
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Keynes Digital's Community Statement
What makes us remarkable?
"We work with brands on a audience-first approach, opposite of linear, DIO, remnant ad buys and rely on 3rd party ROI measurement solutions."
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Keynes Digital's Website Claims...
A summary of the claims made on Keynes Digital's website as noticed by our bot, Vinny.
precise audience targeting
Keynes Digital claims that its precise audience targeting allows brands to zero in on key audiences on the programs they specifically enjoy.
comprehensive data insights
Keynes Digital claims that its comprehensive data points provide deeper insights and greater impact on audience targeting and engagements.
customized targeting strategies
Keynes Digital claims that its customized targeting strategies can boost sales by 2.8 times and significantly improve marketing results.
Case Studies
Customized strategy boosted Faherty’s sales significantly.
45%
Incrementality from CTV Retargeting
2.8x
Incrementality from CTV Prospecting
Situation
Faherty Seeks Enhanced CTV Strategy
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Family-owned Faherty Brand seeks CTV strategy.
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Aim to enhance sales via audience targeting.
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Chose Keynes Digital for campaign execution.
Faherty Brand, a family-owned clothing company, wanted to enhance their marketing approach by leveraging Connected TV (CTV) to increase online sales. They required a strategy to utilize their curated video content to reach new audiences effectively. Their primary goal was to boost sales through precise audience targeting and impactful marketing tactics. The company joined forces with Keynes Digital to achieve this. Understanding the potential of CTV in expanding Faherty’s customer base and enhancing brand visibility was crucial. Faherty recognized the potential of this platform for top-of-the-funnel visibility, aiming for a broad audience reach to convert new customers online through systematic targeting strategies.
Task
Devising Targeted CTV Campaign
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Custom targeting to drive sales.
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Strategic audience segmentation for effectiveness.
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Achieving measurable outcomes and ROAS.
Keynes Digital was tasked with designing a targeted CTV campaign for Faherty to drive qualified traffic and convert it into sales. The approach involved creating a customized targeting plan by strategically segmenting audiences and selecting suitable networks to precisely reach potential customers. The ultimate task was to achieve immediate success measured by Return on Advertising Spend (ROAS) while ensuring the campaign was data-driven and supported by measurable outcomes. This also involved assessing the incrementality of conversions and validating the impact of the Keynes campaign. Ensuring that the campaign delivered tangible results required a robust and systematic approach, with accountability and performance metrics as critical components.
Action
Executing Effective CTV Strategies
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Implemented tactical market selection approach.
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Used test-and-control method effectively.
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Focused on targeted precisions and incrementality.
To implement an effective CTV strategy, Keynes employed a tactical approach, focusing on market selection closely aligned with national sales trends. A test-and-control method was used to exclude media spend in selected markets, creating a clear control group to track sales only from incremental conversions. This method was validated over a 30-day test period. Streaming precise video content to selected audiences resulted in Faherty’s significant enhancement of brand and sales metrics. This comprehensive approach highlighted the shift from traditional marketing techniques, utilizing technology-driven insights for maximum campaign impact. This calculated execution emphasized Keynes’s commitment to delivering substantial marketing outcomes for Faherty.
Result
Significant Sales Boost Achieved
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Achieved 2.8x sales incrementality.
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45% increase in retargeting success.
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Underreported conversions validated by Measured.
The results of this concerted effort were notable, with Keynes confirming successful outcomes for Faherty. The campaign delivered a 2.8x incrementality in prospecting and a 45% increase in retargeting efforts. Measured, a platform used to verify results, confirmed that Keynes was underreporting conversions by 1.35x due to the strategic approach adopted. This validation process solidified the significant impact of the CTV campaign on Faherty’s revenue, demonstrating how precise targeting and optimized marketing can enhance business metrics. These outcomes proved the effectiveness of CTV as an essential component in elevating brand awareness and driving conversions through informed tactics.
Keywords
CONNECTED TV
TARGETED MARKETING
INCREMENTAL SALES
AUDIENCE SEGMENTATION
DIGITAL ADVERTISING
10 Operational Details
Who are your typical customers?
Enterprises
Large businesses
Medium businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Travel & Hospitality
Consumer Goods
How do you collect and monitor consumers and their data?
Cookies
Javascript
Pixels
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Install technology
How do you provide customer service?
Dedicated account manager
Phone support
Email support
How do brands measure the success of a campaign using your platform?
Performance
What integrations do you offer?
Measurement
What is your pricing model?
Can't Say
Connected TV (CTV) Q & A
Answers provided by Keynes Digital
staff
and
vetted by Blurbs.
Hey Keynes Digital...
What inventory sources and streaming platforms do you access?
"We reach viewers on leading CTV platforms like Hulu, Roku, Samsung TV+, Paramount+, Peacock, Disney+, ESPN, NBC, CBS, Sling, Pluto TV, and Fox—covering news, sports, entertainment, and lifestyle to maximize brand reach and engagement."
Hey Keynes Digital...
How do you target audiences? What data sources for targeting?
"Keynes Digital partners directly with TV networks, offering Premium PMP deals that give brands top ad priority—just behind costly direct buys. This ensures commercials reach peak viewing times, maximizing attention and impact for advertisers."
Hey Keynes Digital...
How do you measure performance and offer closed-loop reporting?
"CTV drives a halo effect across all channels. Our reporting tracks cross-device journeys and proves lift with tools like GeoLift, Haus, and Recast—helping brands show how CTV boosts performance beyond search and social."
Hey Keynes Digital...
Do you offer self-service platform, managed service, or both?
"Keynes Digital is a tech-as-a-service partner for mid-growth to enterprise brands. We deliver full-service support and specialize in performance CTV, with a focus on third-party measurement to ensure transparency and results."
Hey Keynes Digital...
How does your platform optimize campaigns in real time?
"Our patented AI ingests 160B+ signals daily to score 300M+ users, refreshes lookalikes in real time, and optimizes across 10+ factors. It bids at the impression level, cutting waste, lowering CPMs, and driving more efficient, high-performing CTV campaigns."
Hey Keynes Digital...
What creative formats and dynamic creative optimization do you support?
"We support 15- and 30-second CTV ads in MP4 and MOV. Our CTV Spec Check page analyzes creatives in real time, ensuring they meet strict network requirements for platforms like Paramount+ and Hulu."
Hey Keynes Digital...
How do you handle frequency capping and ad fatigue management?
"Frequency caps are managed at the user level across all networks in aggregate. Unlike lower quality inventory buys or direct IO, where ad fatigue is common due to over-serving, Keynes Digital adheres to a strict discipline to ensure ad fatigue never occurs."
Hey Keynes Digital...
Do you offer retargeting for viewers who've seen CTV ads?
"Our CTV retargeting predicts each user’s conversion likelihood, using signals like page visits, location, and activity recency. Bids are adjusted per user for maximum efficiency, avoiding broad, flat-bid retargeting approaches."
Hey Keynes Digital...
How do you ensure brand safety, fraud prevention, viewability?
"We ensure brand safety and fraud-free CTV using tools like DoubleVerify, IAS, and Moat, with allow/block lists and category filters. Ads run in full-screen SSAI environments with guaranteed delivery, verified for completion, viewability, and transparency."
Hey Keynes Digital...
Do you offer A/B testing for creative variations and messaging?
"Yes, we can a/b test creatives and encourage it. All A/B testing is in the reporting platform."
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Keynes Digital
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Keynes Digital's Core Focus
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