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Comparison Lob vs. MarketVue Direct Mail & Print Marketing Vendor Comparison

Lob and MarketVue are Direct Mail & Print Marketing vendors.

lob.com
Lob Automates personalized direct mail at scale. They focus on Mail Service Provider and Mail Analytics and Measurement.

marketvue.io
MarketVue Automate direct mail with digital integration. They focus on Programmatic Direct Mail and Mail Service Provider.

Lob or MarketVue?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Lob

"Automates personalized direct mail at scale."
Focused on Mail Service Provider and Mail Analytics and Measurement .
Lob helps marketers send targeted direct mail campaigns seamlessly. The platform integrates with existing digital tools, automates mail processes, and manages printing logistics. Analytics track performance and optimize campaigns. This reduces manual tasks, allowing marketers to focus on strategic growth, blending digital marketing ease with direct mail impact.

Key Features & Benefits

Unmatched personalization + scalability
Lob claims that they offer unmatched personalization and scalability for direct mail campaigns — all in one intuitive platform.
Award-winning API + integrations
Lob claims their award-winning API and integrations allow seamless connection with existing digital tools for automated, personalized direct mail.
Advanced analytics + optimization
Lob claims their advanced analytics and real-time insights help demonstrate the value of direct mail and optimize future campaigns.

MarketVue

"Automate direct mail with digital integration."
Focused on Programmatic Direct Mail and Mail Service Provider .
MarketVue automates direct mail, making it seamlessly work with digital channels. It simplifies campaign creation with a drag-and-drop design editor. Integration with CRMs like HubSpot and Salesforce is a breeze. Custom landing pages enhance tracking and conversions, providing a comprehensive solution for boosting engagement with direct mail.

Key Features & Benefits

easy campaign creation
MarketVue claims that its drag & drop design editor allows marketers to create stunning personalized mail campaigns in minutes without requiring special skills.
real-time campaign insights
MarketVue claims that it provides actionable call tracking with real-time insights to monitor performance, helping improve targeting and lead conversion.
seamless CRM integration
MarketVue claims that it offers seamless CRM integration through direct mail API with platforms like Hubspot, Marketo, and Salesforce, facilitating data management.
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