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Comparison Criteo vs. Freewheel Retail Media Vendor Comparison

Criteo and Freewheel are Demand Side Platforms (DSP) vendors.

criteo.com
Criteo Connect commerce and media for retail success. They focus on Retail Media Tech & Ad Optimization, Retail & Commerce, AI-Powered Bidding & Optimizat...

freewheel.com
Freewheel Connect advertisers directly to top streaming video inventory. They have no reported specialities.

Criteo or Freewheel?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Criteo

"Connect commerce and media for retail success."
Focused on Retail Media Tech & Ad Optimization, Retail & Commerce, AI-Powered Bidding & Optimization and Retargeting .
Criteo helps marketers navigate today’s digital landscape by leveraging commerce data and AI to drive customer acquisition, retention, and revenue. Through tools like predictive bidding and personalized recommendations, it connects advertisers, retailers, and media owners, ensuring impactful, results-driven campaigns across the open internet.

Key Features & Benefits

AI-driven advertising advantage
Criteo claims that its AI-powered technology delivers unparalleled performance by learning from shoppers for 18 years.
Extensive commerce data connectivity
Criteo claims that its platform connects with over 17,000 brands and agencies, maximizing demand with commerce data.
Real-time ad personalization
Criteo claims that Dynamic Creative Optimization+ provides true real-time ad personalization for effective targeting.

Freewheel

"Connect advertisers directly to top streaming video inventory."
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FreeWheel simplifies streaming video advertising by removing intermediaries, allowing more media budget to reach actual placement. They enable direct access to premium inventory from major publishers, helping both media buyers and sellers execute more strategic and cost-effective campaigns.

Key Features & Benefits

Unified platform
FreeWheel claims that its SupplySuite helps sellers maximize revenue and grow their business with ease, offering a unified platform to better monetize inventory.
Programmatic capabilities
FreeWheel claims that its platform offers programmatic capabilities that help buyers and sellers maximize efficiency and impact in the multiscreen ecosystem.
Cross-media campaign management
FreeWheel claims that its Strata platform enables cross-media campaign planning, activation, optimization, and financial management in a single comprehensive system.
Compare all Demand Side Platforms (DSP) Vendors Head-to-Head