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Criteo

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"Connect commerce and media for retail success."

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Nutshell

Criteo helps marketers navigate today’s digital landscape by leveraging commerce data and AI to drive customer acquisition, retention, and revenue. Through tools like predictive bidding and personalized recommendations, it connects advertisers, retailers, and media owners, ensuring impactful, results-driven campaigns across the open internet.

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Criteo's Website Claims...
A summary of the claims made on Criteo's website as noticed by our bot, Vinny.
AI-driven advertising advantage
Criteo claims that its AI-powered technology delivers unparalleled performance by learning from shoppers for 18 years.
Extensive commerce data connectivity
Criteo claims that its platform connects with over 17,000 brands and agencies, maximizing demand with commerce data.
Real-time ad personalization
Criteo claims that Dynamic Creative Optimization+ provides true real-time ad personalization for effective targeting.
Case Studies
Criteo's ads significantly boost client's revenue and ROI.
The most accurate case study for Criteo
4.2x
Incremental Return on Ad Spend
8.1%
Revenue Lift from Criteo Ads
Situation
Retail brand sought advertising impact measurement
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Client: Heritage American women's apparel brand
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Need: Measure and prove ad value
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Approach: Leverage Criteo's Commerce Growth solutions
Digitas, a leading integrated agency within the Publicis Groupe, faced a complex marketing challenge from a heritage American brand specializing in women's clothing, shoes, and accessories. This client, with over 500 physical stores and a substantial online presence, needed to understand and prove the value and impact of their advertising efforts. They aimed to enhance their customer growth by leveraging an omnichannel marketing approach but lacked clarity on how advertising with Criteo influenced their sales metrics. To address this, Digitas turned to Criteo’s Commerce Growth solutions, which offer a suite of tools designed to drive customer acquisition and retention across both digital and in-store platforms.
Task
Design and perform an incrementality test
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Create distinct test and control groups
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Measure advertising effectiveness via Criteo
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Use advanced analytics for robust insights
Digitas needed to design an incrementality test in partnership with Criteo to evaluate the effectiveness of the brand's advertising strategies. This involved establishing a control and test group among their customer base. The objective was to provide clear, measurable insights into how Criteo's ads impacted the client's sales and customer engagement. By assigning shoppers randomly into two groups, with Group A receiving regular advertisements and Group B having advertising efforts suppressed, it aimed to capture the differential impact of Criteo's marketing technology. The task necessitated precise coordination and implementation of Criteo's advanced analytics tools to ensure accuracy and reliability of the results.
Action
Executed a precise ghost bids methodology
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Employed ghost bids for precise ad testing
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Ensured test integrity and data accuracy
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Measured KPIs over a three-week period
Criteo executed the incrementality test utilizing their 'ghost bids' methodology, which allowed them to deliver advertisements to Group A in the usual manner while all marketing efforts were stopped for Group B after a two-week ad-cleansing period. This approach ensured that Group B had no recent exposure to the client's ads. Over a subsequent three-week testing phase, Criteo collected extensive KPIs, including user engagement, conversion rates, and revenue data. This real-time, data-driven strategy provided detailed insights into consumer behavior in response to advertising tactics, enabling Criteo to accurately assess the true incremental value their ads contributed to the client's overall marketing strategy.
Result
Criteo ads delivered strong incremental results
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Observed 8.1% revenue lift from ads
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Achieved 4.2x return on ad spend
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Surpassed industry norms by 300%
The testing revealed significant positive outcomes for the client, proving the substantial impact Criteo ads had on their marketing mix. The client experienced an 8.1% lift in revenue from ads served by Criteo, in comparison to the control group without Criteo ads. Moreover, the client realized an impressive 4.2x incremental return on ad spend. The campaign outperformed industry benchmarks with a stunning 300% total revenue uplift. Emily Nix from Digitas highlighted the test's success, acknowledging how Criteo's efficient methodology facilitated a transparent measurement of incrementality, helping the client see the real business value display marketing could provide without disrupting their regular campaign processes.
Keywords
INCREMENTALITY TEST
ADVERTISING EFFECTIVENESS
REVENUE LIFT
COMMERCE GROWTH
OMNICHANNEL MARKETING
DIGITAL ADVERTISING
INCREMENTAL ROAS
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