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Comparison Google vs. Infillion Demand Side Platforms (DSP) Vendor Comparison

Google and Infillion are Demand Side Platforms (DSP) vendors.

google.com
Google Helps marketers access consumer behavior data insights. They focus on Self-Service & Customizable, Omnichannel, CTV & Video, Search Ad Network, Retargeting...

infillion.com
Infillion Enhances ad engagement through omnichannel media solutions. They have no reported specialities.

Google or Infillion?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Google

"Helps marketers access consumer behavior data insights."
Focused on Self-Service & Customizable, Omnichannel, CTV & Video, Search Ad Network, Retargeting and Platform-Owned Media Networks .
Google helps marketers understand consumer behavior by providing comprehensive data insights. This data supports more targeted decision making and helps craft effective marketing strategies. With access to granular consumer engagement metrics, marketers can better predict trends and adapt their campaigns swiftly, staying competitive in a fast-paced digital world.

Infillion

"Enhances ad engagement through omnichannel media solutions."
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Infillion helps marketers navigate complex media landscapes with tailored ad solutions. By merging MediaMath's programmatic prowess with Infillion's tech, marketers manage and optimize omnichannel campaigns, focusing on real consumer engagement across digital and physical spaces. It's about crafting experiences, not chasing impressions.

Key Features & Benefits

Proprietary ad solutions
Infillion claims that their proprietary ad solutions deliver the highest levels of consumer engagement and attention, custom-built for the best brands in the world.
Unified, scalable platform
Infillion claims that through a combination of managed service ad products and demand-side solutions, they unlock a more customizable, transparent, and holistic approach to omnichannel media.
Global omnichannel scale
Infillion claims that they offer global omnichannel scale, superior inventory, and the world's most effective ad formats, with access to real-world locations, guaranteed attention, and a large network of premium publishers.
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