Infillion

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"Enhances ad engagement through omnichannel media solutions."

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Nutshell

Infillion helps marketers navigate complex media landscapes with tailored ad solutions. By merging MediaMath's programmatic prowess with Infillion's tech, marketers manage and optimize omnichannel campaigns, focusing on real consumer engagement across digital and physical spaces. It's about crafting experiences, not chasing impressions.

In Detail

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Infillion's Website Claims...

A summary of the claims made on Infillion's website as noticed by our bot, Vinny.

Proprietary ad solutions

Infillion claims that their proprietary ad solutions deliver the highest levels of consumer engagement and attention, custom-built for the best brands in the world.

Unified, scalable platform

Infillion claims that through a combination of managed service ad products and demand-side solutions, they unlock a more customizable, transparent, and holistic approach to omnichannel media.

Global omnichannel scale

Infillion claims that they offer global omnichannel scale, superior inventory, and the world's most effective ad formats, with access to real-world locations, guaranteed attention, and a large network of premium publishers.

Case Studies

Effective campaign increased store traffic significantly.

The most accurate case study for Infillion

15.7%

Lift in store traffic

47 minutes

Average dwell time

Situation

Pop-Up Store Advertising Challenge

Casper was faced with the challenge of promoting their new pop-up store. The uniqueness of a pop-up location, often in densely populated areas with numerous surrounding stores, made it difficult to target the right audience and measure the campaign's effectiveness. Typical geofencing could track visits but couldn't confirm if traffic was directed specifically to their store or neighboring ones. This challenge necessitated a more precise approach to not only advertise effectively but also to measure the resulting foot traffic accurately.

Task

Drive Foot Traffic and Awareness

Casper's primary objective was to create awareness among potential customers and drive foot traffic to their new pop-up location. This required a solution that could deliver targeted advertisements and accurately measure the impact in terms of store visits. The goal was to leverage advanced location technology to ensure that marketing efforts were translating into actual visits, thus proving the effectiveness of their advertising strategy.

Action

Deployed Targeted Mobile Ads

Infillion implemented a multi-faceted strategy to address Casper's needs. They began by serving rich media mobile ads to a geo-defined target audience. To enhance the campaign's reach and accuracy, they deployed Gimbal beacons at the pop-up location and utilized geofencing capabilities. This technology enabled them to match the mobile ad campaign viewers with actual store visits, providing precise real-world attribution. Additionally, proprietary location technology was used to measure foot traffic and engagement, ensuring that the campaigns reached and retained an interested audience.

Result

Significant Visitation Lift Achieved

The campaign yielded impressive results. It achieved a 15.7% lift in store traffic, demonstrating that the mobile ad strategy successfully drove foot traffic to Casper's pop-up store. The average cost per visit was $7.53, and the average dwell time was an impressive 47 minutes, indicating a highly engaged audience. Furthermore, the cost per incremental visit was $47.81, which is notably low when considering the high cost of a mattress. These metrics highlighted the campaign's efficiency and effectiveness in achieving Casper's advertising goals.