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Comparison Segment vs. Brevo Customer Data Platform (CDP) Vendor Comparison

Segment and Brevo are Customer Data Platform (CDP) vendors.

segment.com
Segment Connect and unify customer data for insights. They have no reported specialities.

brevo.com
Brevo Manage multichannel marketing and customer relationships seamlessly They have no reported specialities.

Segment or Brevo?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Brevo

"Manage multichannel marketing and customer relationships seamlessly"
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Brevo simplifies complex marketing tasks by integrating email, SMS, WhatsApp, and more. Its platform unifies customer data to help marketers connect across channels effectively. With AI-driven tools, marketers can automate campaigns, analyze performance, and make data-driven decisions without juggling multiple systems.
10 Operational Details
Who are your typical customers?
Medium businesses
Large businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Travel & Hospitality
Media & Entertainment
How do you collect and monitor consumers and their data?
IP Address
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Provide data
How do you provide customer service?
Phone support
Email support
Dedicated account manager
How do brands measure the success of a campaign using your platform?
Revenue Growth
Customer Engagement
Customer Retention
What integrations do you offer?
E-Commerce Platforms
Digital Advertising
Consumer Messaging
What is your pricing model?
Pay-per-use
Subscription-based
Tiered pricing

Key Features & Benefits

Multi-channel marketing automation
Brevo claims that their platform increases conversions with multi-channel campaigns and sophisticated marketing automation tools.
Comprehensive customer data platform
Brevo claims that their Customer Data Platform unifies and syncs data, accelerating time-to-value for businesses.
Cost-effective solutions
Brevo claims to provide the necessary functionality to manage marketing and sales while saving $30,000 annually compared to HubSpot.

Segment

"Connect and unify customer data for insights."
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Twilio Segment helps marketers by seamlessly integrating customer data from multiple sources using a single API. Streamline data collection and enhance profile enrichment, enabling tailored marketing efforts. It ensures privacy compliance while unifying data across all channels, offering a complete, real-time customer view for precise targeting.

Key Features & Benefits

ranked #1 CDP
Twilio Segment claims that it is ranked #1 Customer Data Platform four years in a row per IDC (2019-2022)
12.1 trillion events
Twilio Segment claims that it processed 12.1 Trillion API calls in 2023, showcasing its high-performance capabilities
12,696 unique events
Twilio Segment claims that it tracked 12,696 unique events, highlighting its ability to capture comprehensive customer data
Compare all Customer Data Platform (CDP) Vendors Head-to-Head