"Connect and unify customer data for insights."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Twilio Segment helps marketers by seamlessly integrating customer data from multiple sources using a single API. Streamline data collection and enhance profile enrichment, enabling tailored marketing efforts. It ensures privacy compliance while unifying data across all channels, offering a complete, real-time customer view for precise targeting.
In Detail
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Segment's Website Claims...
A summary of the claims made on Segment's website as noticed by our bot, Vinny.
ranked #1 CDP
Twilio Segment claims that it is ranked #1 Customer Data Platform four years in a row per IDC (2019-2022)
12.1 trillion events
Twilio Segment claims that it processed 12.1 Trillion API calls in 2023, showcasing its high-performance capabilities
12,696 unique events
Twilio Segment claims that it tracked 12,696 unique events, highlighting its ability to capture comprehensive customer data
Case Studies
FOX boosts mobile visits by 376% with Segment.
75%
Reduction of QA hours
376%
Increase in mobile app visitors
Situation
FOX's Data Challenges Hindered Growth
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Fragmented data systems hindered FOX's personalization efforts.
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Shift to digital viewing highlighted the need for change.
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1,200+ integrations strained engineering resources.
FOX Corporation faced significant challenges due to the disparate, disconnected data systems across its numerous brands, such as FOX Sports and FOX News. This fragmentation hindered the company's efforts to deliver personalized digital experiences, a crucial need given the rapid shift towards digital and mobile viewing as consumers increasingly cut cords with traditional cable. The lack of a centralized data management system meant FOX couldn't see a complete picture of customer interactions, resulting in inefficiencies in deploying advanced customer data strategies. Moreover, the presence of over 1,200 fragmented integrations across its digital platforms bogged down engineering resources, making it difficult to maintain data consistency and optimize user experiences.
Task
Align FOX Brands for Cohesive Data
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Tasked with unifying FOX's fragmented data systems.
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Aimed to create a single-view of consumer behaviors.
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Enable efficient and personalized digital experiences.
To overcome its data fragmentation issues, FOX tasked Executive Vice President of Technology, Daryl Bowden, with unifying the data infrastructure across its portfolio. The goal was to integrate brands such as FOX, FX, and National Geographic into a single, cohesive data environment. This transition was aimed at providing a complete and consistent view of consumer behaviors and preferences, thereby enabling personalized digital experiences at scale. By achieving data standardization and efficient integration of various tools, FOX sought to streamline its operations, ensuring the flexibility needed for rapid adaptation to market demands and enhancing digital experiences for its vast audience.
Action
Implemented Twilio Segment Solution
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Deployed Twilio Segment for unified data management.
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Facilitated faster tool deployment across FOX brands.
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Reduced engineering workload through streamlined processes.
Daryl Bowden and his team implemented Twilio Segment across several FOX brands. This strategic choice facilitated the reception and harmonization of customer data across all of FOX's digital properties, significantly easing the burden on the engineering team. Twilio Segment enabled FOX to connect and personalize user experiences across channels by centralizing customer insights. This implementation accelerated data-driven decision-making processes, leading to faster deployment of new tools and integrations with significantly reduced manual engineering labor. The solution allowed FOX to efficiently test new market solutions like Chartbeat within minutes, which previously required extensive development time.
Result
Dramatic Increase in User Engagement
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Achieved a 376% increase in app visitors.
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Saved over $1.2 million annually in engineering costs.
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Enhanced capability for rapid market adaptation.
The deployment of Twilio Segment led to dramatic results for FOX. By centralizing its customer data, FOX significantly improved personalization, which resulted in a 376% increase in mobile app visitors to the FOX Sports 'For You' feature. This was a direct outcome of leveraging data-driven insights and machine learning models to tailor content to user preferences. Additionally, the streamlined data processes saved engineering valuable time and resources, contributing to over $1.2 million in annual savings. These improvements not only increased audience engagement but also strengthened FOX's ability to adapt more swiftly to changes, propelling its media reach into new digital territories.
Keywords
CUSTOMER DATA PLATFORM
DIGITAL ENGAGEMENT
PERSONALIZED CONTENT
TWILIO SEGMENT
MEDIA DATA INTEGRATION
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