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Comparison MediaOcean vs. Basis Display & Programmatic Vendor Comparison

MediaOcean and Basis are Media Planning and Buying and Demand Side Platforms (DSP) vendors.

mediaocean.com
MediaOcean Seamless orchestration across channels, formats, and devices They focus on Platform-Owned Media Networks and Self-Service & Customizable.

basis.com
Basis Automates digital advertising processes for efficiency gains. They have no reported specialities.

MediaOcean or Basis?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

basis.com
Full Blurb

Basis

"Automates digital advertising processes for efficiency gains."
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Basis Technologies streamlines digital ad campaigns by uniting teams and automating workflows. It connects disparate systems, simplifies billing, and integrates various ad channels into a single platform. Users see increased productivity, reduced manual steps, and faster media operations, all essential for today's complex advertising landscape.
10 Operational Details
Who are your typical customers?
Enterprises
Large businesses
Medium businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
How do you collect and monitor consumers and their data?
Cookies
API
Behavioral
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Provide data
How do you provide customer service?
Dedicated account manager
Live chat
Email support
How do brands measure the success of a campaign using your platform?
Performance
Customer Engagement
Brand Awareness
What integrations do you offer?
CDPs
Digital Advertising
Measurement
What is your pricing model?
Performance-based pricing

Key Features & Benefits

Increased Productivity
Basis Technologies claims that its platform increases workforce productivity by 30% by reducing time, steps, and errors.
End-to-End Automation
Basis Technologies claims that its platform automates the entire digital advertising process from planning to measurement.
Centralized Collaboration
Basis Technologies claims that its centralized system enhances collaboration by connecting teams, vendors, and documents.
mediaocean.com
Full Blurb

MediaOcean

"Seamless orchestration across channels, formats, and devices"
Focused on Platform-Owned Media Networks and Self-Service & Customizable .
Mediaocean enhances ad effectiveness by integrating ad tech with media buying systems. It consolidates tools, simplifying campaign management and optimization. The platform offers AI-driven solutions to streamline operations across digital, social, and CTV. Marketers can access trusted partners directly from the platform, improving ad performance and campaign control.
Compare all Media Planning and Buying Vendors Head-to-Head