Basis
"Automates digital advertising processes for efficiency gains."
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Updated 3 Days Ago
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3 Advocates
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2 Verified Clients
Nutshell
Basis Technologies streamlines digital ad campaigns by uniting teams and automating workflows. It connects disparate systems, simplifies billing, and integrates various ad channels into a single platform. Users see increased productivity, reduced manual steps, and faster media operations, all essential for today's complex advertising landscape.
In Detail
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Basis's Website Claims...
A summary of the claims made on Basis's website as noticed by our bot, Vinny.
Increased Productivity
Basis Technologies claims that its platform increases workforce productivity by 30% by reducing time, steps, and errors.
End-to-End Automation
Basis Technologies claims that its platform automates the entire digital advertising process from planning to measurement.
Centralized Collaboration
Basis Technologies claims that its centralized system enhances collaboration by connecting teams, vendors, and documents.
Case Studies
Data-driven campaign boosts enrollment, impresses industry benchmarks.
12%
Click-Through Rate
74%
Video Completion Rate
Situation
Low Enrollment in Early Education
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1o8 Agency partners with Basis Technologies.
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Illinois faces low early childhood enrollment.
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Campaign targets diverse parental demographics.
In 2022, the 1o8 Agency collaborated with Basis Technologies to tackle the challenge of increasing enrollment in publicly funded early childhood programs in the state of Illinois. The existing issues were low enrollment figures primarily due to parental concerns about illness exposure and limited access to technology in low-income households, hindering applications for these programs. To address these concerns, 1o8 Agency aimed to launch a comprehensive awareness campaign to improve participation levels. This campaign needed to strategically engage English and Spanish-speaking parents of young children across various regions, including Chicago, Peoria, Rockford, and Champaign-Urbana.
Task
Designing a Comprehensive Awareness Strategy
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Full-funnel marketing for strategic engagement.
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Data-driven audience segmentation for precision targeting.
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Utilizing multiple digital channels for widespread impact.
The task was to create an effective digital campaign that would target specific audiences with a full-funnel marketing approach. This involved using upper, mid, and lower funnel tactics to drive awareness, site traffic, and ultimately increase enrollment. The campaign required a segmentation strategy to effectively reach 'Parents/Families with Young Kids' using data from various providers. It was crucial to optimize site visits and engagement through data-driven insights and innovative marketing strategies, involving platforms such as Connected TV (CTV), streaming audio, YouTube, and private marketplace deals. The aim was to surpass current marketing benchmarks and measure success through metrics like video completion rates, click-through rates (CTR), and increased site clicks.
Action
Implementing Data-Driven Campaign Tactics
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Advanced media strategy and activation implemented.
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Segmentation and automation tools optimize performance.
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Lotame data provider boosts click-through rates.
Basis Technologies took action by deploying their advanced Media Strategy & Activation Services team to conduct market research and refine targeting strategies. They utilized hyperlocal, contextual, behavioral, and demographic targeting, along with machine learning optimization tools, to enhance campaign efficiency. By testing and rotating data providers, they identified Lotame as a key player in improving click-through rates. Their approach integrated upper, mid, and lower funnel tactics, utilizing channels such as CTV, streaming audio, and YouTube to maximize engagement. Automation tools further enriched the campaign, enhancing media productivity and accelerating performance measurement.
Result
Surpassing Industry Benchmarks Successfully
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Campaign surpasses industry benchmarks dramatically.
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Significant impressions and site clicks generated.
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Positive client feedback reinforces outcomes.
The campaign achieved significant success in boosting engagement and enrollment figures, garnering 94.4 million impressions, 25.5 million video completions, 4.1 million audio completes, and 79,000 clicks to the site. It also registered a 74% video completion rate (VCR), 12% CTR, and a 97% ad completion rate (ACR), all surpassing industry standards. With these outcomes, Basis Technologies' campaign not only fulfilled but exceeded expectations, leading to positive client feedback. The achievements illustrated the potential of leveraging a data-driven digital approach to address specific audience challenges and goals effectively.
Keywords
DATA-DRIVEN DIGITAL CAMPAIGN
ENROLLMENT INCREASE
MARKET RESEARCH SUCCESS
HYPERLOCAL TARGETING
MACHINE LEARNING OPTIMIZATION
ENGAGEMENT METRICS
10 Operational Details
Who are your typical customers?
Enterprises
Large businesses
Medium businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
How do you collect and monitor consumers and their data?
Cookies
API
Behavioral
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Provide data
How do you provide customer service?
Dedicated account manager
Live chat
Email support
How do brands measure the success of a campaign using your platform?
Performance
Customer Engagement
Brand Awareness
What integrations do you offer?
CDPs
Digital Advertising
Measurement
What is your pricing model?
Performance-based pricing
Demand Side Platforms (DSP) Q & A
Answers provided by Basis
staff
and
vetted by Blurbs.
Hey Basis...
What ad inventory types do you support (display, video, CTV)?
"display, video, native, CTV, DOOH, audio"
Hey Basis...
What audience targeting capabilities do you offer?
"1st-party data activation, contextual, behavioral, geo, lookalikes, AI-driven targeting and optimization, retargeting, remarketing"
Hey Basis...
What control/transparency do you provide in bidding strategies?
"Transparent fees are provided for users."
Hey Basis...
Do you support open exchange and private marketplace deals?
"We support programmatic guaranteed, PMP and open bidding."
Hey Basis...
How do you handle identity resolution and cookieless targeting?
"We have a partnership with LiveRamp. All major IDs can be used in Basis."
Hey Basis...
What optimization and AI-driven automation do you offer?
"Our DSP leverages AI to learn a brand’s KPIs, create bidding models based on dozens of parameters to align, adjust bid-management and optimize in real-time. Our DSP also offers bid."
Hey Basis...
What attribution models and measurement tools do you provide?
"Our DSP provides omnichannel reporting and data visualization. It automatically unifies campaign data from more than a dozen sources and channels such as Google Campaign Manager, Meta, MSFT Ads and more to power analysis and reporting of performance."
Hey Basis...
How do you prevent ad fraud and ensure brand safety?
"We are partnered with DoubleVerify. All major ad measurement and brand safety vendors can be used with Basis."
Hey Basis...
Do you provide self-serve platform, managed service, or hybrid?
"We provide self-serve, managed activation and a hybrid of both."
Hey Basis...
What creative support and dynamic creative optimization?
"We provide creative generation for social advertising."
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