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Comparison DeepIntent vs. Keynes Digital Demand Side Platforms (DSP) Vendor Comparison

DeepIntent and Keynes Digital are Connected TV (CTV) vendors.

deepintent.com
DeepIntent Tailors healthcare ads across multiple channels instantly. They focus on Venue-Based Digital Networks.

keynesdigital.com
Keynes Digital Targets key TV audience with data analytics They focus on CTV Measurement.

DeepIntent or Keynes Digital?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Keynes Digital

"Targets key TV audience with data analytics"
Focused on CTV Measurement .
Keynes Digital enhances marketing by targeting specific TV audiences using detailed analytics. It identifies precise demographic data to connect marketers with viewers who are more likely to engage and drive sales. This approach streamlines the advertising process, making each marketing dollar stretch further in a saturated market.
10 Operational Details
Who are your typical customers?
Enterprises
Large businesses
Medium businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Travel & Hospitality
Consumer Goods
How do you collect and monitor consumers and their data?
Cookies
Javascript
Pixels
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Install technology
How do you provide customer service?
Dedicated account manager
Phone support
Email support
How do brands measure the success of a campaign using your platform?
Performance
What integrations do you offer?
Measurement
What is your pricing model?
Can't Say

Key Features & Benefits

precise audience targeting
Keynes Digital claims that its precise audience targeting allows brands to zero in on key audiences on the programs they specifically enjoy.
comprehensive data insights
Keynes Digital claims that its comprehensive data points provide deeper insights and greater impact on audience targeting and engagements.
customized targeting strategies
Keynes Digital claims that its customized targeting strategies can boost sales by 2.8 times and significantly improve marketing results.

DeepIntent

"Tailors healthcare ads across multiple channels instantly."
Focused on Venue-Based Digital Networks .
DeepIntent is built to streamline omnichannel healthcare advertising. It uses real-world health data for superior campaign planning, activation, and measurement, targeting both patients and healthcare professionals. The platform optimizes in real-time to enhance ad reach and quality, delivering precise insights tied directly to clinical outcomes.

Key Features & Benefits

Superior data integration
DeepIntent claims that their platform utilizes comprehensive real-world health data from IQVIA and Komodo Health for smarter campaign planning and forecasting.
Integrated HCP and patient campaigns
DeepIntent claims that their platform allows for coordinated outreach to both healthcare professionals (HCPs) and patient audiences with valuable insights into the combined impact.
Real-time optimization capabilities
DeepIntent claims that their platform offers superior campaign optimization across all channels in real-time to drive better performance and reach, including script lift and audience quality.