Comparison OpenX vs. Basis Supply Side Platforms (SSP) Vendor Comparison

OpenX and Basis are Demand Side Platforms (DSP) vendors.

OpenX Facilitates efficient ad transactions via programmatic platform. They have no reported specialities.

Basis Automates digital advertising processes for efficiency gains. They have no reported specialities.

OpenX or Basis?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Full Blurb

Basis

"Automates digital advertising processes for efficiency gains."

Make Anonymous Inquiry

Basis Technologies streamlines digital ad campaigns by uniting teams and automating workflows. It connects disparate systems, simplifies billing, and integrates various ad channels into a single platform. Users see increased productivity, reduced manual steps, and faster media operations, all essential for today's complex advertising landscape.

10 Operational Details

Who are your typical customers?

Enterprises

Large businesses

Medium businesses

What verticals do your typical customers belong to?

Retail & E-commerce

Technology & Software

Healthcare & Life Sciences

How do you collect and monitor consumers and their data?

API

Behavioral

Is your platform CCPA and GDPR compliant?

Yes

What is your standard 'time-til-live' for clients?

Days

What does a client need to install to start using your service?

Provide data

How do you provide customer service?

Dedicated account manager

Live chat

Email support

How do brands measure the success of a campaign using your platform?

Performance

Customer Engagement

Brand Awareness

What integrations do you offer?

CDPs

Digital Advertising

Measurement

What is your pricing model?

Performance-based pricing

Key Features & Benefits

Increased Productivity

Basis Technologies claims that its platform increases workforce productivity by 30% by reducing time, steps, and errors.

End-to-End Automation

Basis Technologies claims that its platform automates the entire digital advertising process from planning to measurement.

Centralized Collaboration

Basis Technologies claims that its centralized system enhances collaboration by connecting teams, vendors, and documents.

Full Blurb

OpenX

"Facilitates efficient ad transactions via programmatic platform."

Make Anonymous Inquiry

OpenX helps marketers streamline ad transactions by ensuring fair interactions between buyers and sellers. It’s designed to manage audience targeting across various channels like CTV while emphasizing transparency and environmental responsibility. Its platform supports vast data integration, enabling scalable audience reach and program execution in a more democratic and open manner.

Key Features & Benefits

Innovative ad targeting

OpenX claims that its omnichannel targeting capabilities extend across all channels, including CTV, and are fully interoperable with any data set and identity type, ensuring clients reach their audiences at scale today and in the future.

Independent & transparent

OpenX claims that as an independent technology company, it has been cultivating a fair and transparent value exchange between sellers and buyers since 2008, ensuring the success of its clients and the open web.

Sustainable & responsible

OpenX claims that as the first Net-Zero verified adtech company and the first SSP to launch Impact PMPs powered by Givsly, its approach to responsible media helps clients and partners reduce their environmental impact and support social initiatives while driving tangible business results.

Compare all Demand Side Platforms (DSP) Vendors Head-to-Head

OpenX or Basis? Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Basis

Key Features & Benefits

OpenX

Key Features & Benefits

OpenX or Basis?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.