Comparison OpenX vs. Simpli.fi Supply Side Platforms (SSP) Vendor Comparison

OpenX and Simpli.fi are Demand Side Platforms (DSP) vendors.

OpenX Facilitates efficient ad transactions via programmatic platform. They have no reported specialities.

Simpli.fi Automates advertising with data-driven platform They have no reported specialities.

OpenX or Simpli.fi?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Full Blurb

Simpli.fi

"Automates advertising with data-driven platform"

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Simpli.fi transforms marketing by using a demand-side platform with unstructured data. It targets the right audiences effectively. Marketers can handle everything from planning to reporting in one place. Simpli.fi streamlines workflows, provides reliable data insights, and offers a mix of automated and managed services, enhancing campaign outcomes and control.

10 Operational Details

Who are your typical customers?

Small businesses

Medium businesses

Large businesses

What verticals do your typical customers belong to?

Retail & E-commerce

Healthcare & Life Sciences

Financial Services

How do you collect and monitor consumers and their data?

I can’t answer

Is your platform CCPA and GDPR compliant?

Yes

What is your standard 'time-til-live' for clients?

Days

What does a client need to install to start using your service?

N/A

How do you provide customer service?

Dedicated account manager

Live chat

Email support

How do brands measure the success of a campaign using your platform?

Performance

Customer Engagement

Revenue Growth

What integrations do you offer?

Digital Advertising

CDPs

Measurement

What is your pricing model?

Tiered pricing

Performance-based pricing

Custom contract pricing

Full Blurb

OpenX

"Facilitates efficient ad transactions via programmatic platform."

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OpenX helps marketers streamline ad transactions by ensuring fair interactions between buyers and sellers. It’s designed to manage audience targeting across various channels like CTV while emphasizing transparency and environmental responsibility. Its platform supports vast data integration, enabling scalable audience reach and program execution in a more democratic and open manner.

Key Features & Benefits

Innovative ad targeting

OpenX claims that its omnichannel targeting capabilities extend across all channels, including CTV, and are fully interoperable with any data set and identity type, ensuring clients reach their audiences at scale today and in the future.

Independent & transparent

OpenX claims that as an independent technology company, it has been cultivating a fair and transparent value exchange between sellers and buyers since 2008, ensuring the success of its clients and the open web.

Sustainable & responsible

OpenX claims that as the first Net-Zero verified adtech company and the first SSP to launch Impact PMPs powered by Givsly, its approach to responsible media helps clients and partners reduce their environmental impact and support social initiatives while driving tangible business results.

Compare all Demand Side Platforms (DSP) Vendors Head-to-Head

OpenX or Simpli.fi? Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Simpli.fi

OpenX

Key Features & Benefits

OpenX or Simpli.fi?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.