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Simpli.fi

Simpli.fi

"Automates advertising with data-driven platform"

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Nutshell

Simpli.fi transforms marketing by using a demand-side platform with unstructured data. It targets the right audiences effectively. Marketers can handle everything from planning to reporting in one place. Simpli.fi streamlines workflows, provides reliable data insights, and offers a mix of automated and managed services, enhancing campaign outcomes and control.

In Detail
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Case Studies
Enhanced Krispy Kreme's foot traffic via targeted programmatic advertising.
The most accurate case study for Simpli.fi
237
In-store visits
0.21%
Click-Through Rate (CTR)
Situation
Promoting New Store Opening
→
Promote Krispy Kreme's first Jamaican store
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Stand out in a competitive fast-food market
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Leverage CGR and Simpli.fi's expertise
Krispy Kreme aimed to promote the grand opening of their first location on the island of Jamaica amidst a competitive market for quick meals. They enlisted CGR Communications, a trusted local agency with significant expertise, to develop a campaign to stand out in this crowded space. CGR Communications partnered with Simpli.fi, leveraging their programmatic advertising solutions to create a targeted campaign. The challenge was to ensure high foot traffic and brand awareness for the new Krispy Kreme store using a strategy with precise targeting and granular attribution.
Task
Execute Targeted Programmatic Campaign
→
Deploy location-based targeting and online behavior strategy
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Achieve low CPA and high CTR
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Leverage Geo-Fencing and Search Retargeting
CGR Communications' task was to execute a programmatic advertising strategy that effectively targeted potential customers and drove them to Krispy Kreme's new store. The goal was to deploy a campaign focused on location-based targeting and online behavior to yield a low Cost Per Action (CPA) and high Click-Through Rate (CTR). With their programmatic advertising solutions, CGR Communications utilized Simpli.fi's advanced targeting capabilities such as Geo-Fencing and Keyword Search Retargeting to reach relevant audiences. The main objective was to drive foot traffic while keeping the CPA below $20 and achieving a CTR of 0.10%.
Action
Implement Geo-Fencing, Retargeting
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Established Geo-Fencing around 20 nearby stores
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Created Conversion Zone for in-store visit tracking
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Implemented Keyword Search Retargeting with 1559 keywords
The team from CGR Communications and Simpli.fi implemented a dual strategy comprising Geo-Fencing and Keyword Search Retargeting. They began by drawing target fences around 20 retail stores near the new Krispy Kreme location that sold similar products, aiming to capture visitors and serve them ads for up to 30 days. A Conversion Zone was also established around the Krispy Kreme store to track in-store visits from users served with the ads. Additionally, the campaign targeted online behavior by deploying Keyword Search Retargeting with 1559 keywords related to doughnuts, coffee shops, and similar brands, serving display ads to those who showed interest through their online searches.
Result
Exceeded Traffic, CPA Goals
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237 in-person visits achieved
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CPA of $5.51, better than $20 goal
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CTR of 0.21%, surpassing 0.10% target
By the end of the 48-day campaign, the collaboration between CGR Communications, Krispy Kreme, and Simpli.fi produced outstanding results. The campaign successfully delivered 237 in-person visits to the new Krispy Kreme store, significantly outperforming the CPA target with an actual CPA of $5.51—well below the $20 goal. Additionally, the campaign achieved a CTR of 0.21%, more than doubling the initial target of 0.10%. These results not only demonstrated the effectiveness of the targeted programmatic strategy but also laid the groundwork for continued partnership to increase brand awareness and foot traffic in Jamaica.
Keywords
KRISPY KREME
CGR COMMUNICATIONS
SIMPLI.FI
PROGRAMMATIC ADVERTISING
GEO-FENCING
KEYWORD SEARCH RETARGETING
COST PER ACTION
CLICK-THROUGH RATE
LOCATION-BASED TARGETING
RETAIL MARKETING
10 Operational Details
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Healthcare & Life Sciences
Financial Services
How do you collect and monitor consumers and their data?
I can’t answer
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
N/A
How do you provide customer service?
Dedicated account manager
Live chat
Email support
How do brands measure the success of a campaign using your platform?
Performance
Customer Engagement
Revenue Growth
What integrations do you offer?
Digital Advertising
CDPs
Measurement
What is your pricing model?
Tiered pricing
Performance-based pricing
Custom contract pricing
Demand Side Platforms (DSP) Q & A
Answers provided by Simpli.fi staff and vetted by Blurbs.
Hey Simpli.fi...
What ad inventory types do you support (display, video, CTV)?
"Simpli.fi provides access to a wide range of omnichannel ad inventory, including:
Display
Video
Native
Connected TV (CTV) and Streaming TV
Digital Out-of-Home (DOOH)
Audio
Mobile / In-App
Retail Media
Search & Social integrations (Google, Meta, etc.)"
Hey Simpli.fi...
What audience targeting capabilities do you offer?
"First‑Party Data Activation, Contextual Targeting, Behavioral & Demographic Targeting, Geofencing, Lookalike Modeling, AI‑Driven Modeling"
Hey Simpli.fi...
What control/transparency do you provide in bidding strategies?
"Simpli.fi ensures full cost transparency, showing exactly how budgets are allocated to media, data, and tech fees. With clear insights on ad placements, we provide real-time reporting for complete visibility into campaign performance."
Hey Simpli.fi...
Do you support open exchange and private marketplace deals?
"Yes"
Hey Simpli.fi...
How do you handle identity resolution and cookieless targeting?
"Contextual targeting that does not rely on third-party cookies.
Household- and ZIP-level targeting for CTV and other channels.
Cross-device matching for more complete audience reach and measurement."
Hey Simpli.fi...
What optimization and AI-driven automation do you offer?
"Simpli.fi leverages AI-driven automation to boost performance and efficiency. Autopilot AI powers campaign creation, targeting, bidding, and real-time optimization, with automated budget allocation and dynamic bid adjustments to maximize ROI."
Hey Simpli.fi...
What attribution models and measurement tools do you provide?
"Conversion Tracking
Geofencing and location-based targeting
CTV Measurement: ZIP- and household-level insights, reach & frequency, incremental lift.
Cross-Device Attribution"
Hey Simpli.fi...
How do you prevent ad fraud and ensure brand safety?
"ads.txt / app-ads.txt compliance
Pre-bid filtering and fraud detection
Third-party verification and measurement (e.g., IAS, DoubleVerify, MOAT)
Contextual and page-level controls to avoid unsafe content"
Hey Simpli.fi...
Do you provide self-serve platform, managed service, or hybrid?
"Simpli.fi offers:
Self-Serve DSP (Autopilot AI/Pro Self-Service)
Managed Service with dedicated account support
Hybrid Model"
Hey Simpli.fi...
What creative support and dynamic creative optimization?
"In-house creative services to develop, adapt, and optimize assets.
Tools within Autopilot AI for rapid creative generation and testing.
AI-driven tools such as Waymark"
Simpli.fi
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