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Comparison Simpli.fi vs. The Trade Desk Demand Side Platforms (DSP) Vendor Comparison

Simpli.fi and The Trade Desk are Demand Side Platforms (DSP) vendors.

Simpli.fi
Simpli.fi Automates advertising with data-driven platform They have no reported specialities.

thetradedesk.com
The Trade Desk Independent DSP for data-driven marketers' ad campaigns They have no reported specialities.

Simpli.fi or The Trade Desk?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Simpli.fi

"Automates advertising with data-driven platform"
.
Simpli.fi transforms marketing by using a demand-side platform with unstructured data. It targets the right audiences effectively. Marketers can handle everything from planning to reporting in one place. Simpli.fi streamlines workflows, provides reliable data insights, and offers a mix of automated and managed services, enhancing campaign outcomes and control.
10 Operational Details
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Healthcare & Life Sciences
Financial Services
How do you collect and monitor consumers and their data?
I can’t answer
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
N/A
How do you provide customer service?
Dedicated account manager
Live chat
Email support
How do brands measure the success of a campaign using your platform?
Performance
Customer Engagement
Revenue Growth
What integrations do you offer?
Digital Advertising
CDPs
Measurement
What is your pricing model?
Tiered pricing
Performance-based pricing
Custom contract pricing

The Trade Desk

"Independent DSP for data-driven marketers' ad campaigns"
.
The Trade Desk helps marketers streamline their ad campaigns across multiple channels. Their platform focuses on data-driven strategies to effectively target audiences. It facilitates omnichannel advertising, providing insights on how to best reach and engage consumers. The emphasis is on programmatic buying, allowing marketers to optimize results and expand ROI.

Key Features & Benefits

Data-driven media buying
The Trade Desk claims that their platform is built from day one for data-driven media buying, not media selling, enabling better campaign performance.
Open internet access
The Trade Desk claims that their self-serve, transparent software helps advertisers use the best available data to reach audiences on the open internet.
AI-led decision-making
The Trade Desk claims that their demand-side platform combines AI-led decision-making with access to industry-leading marketplaces for audience data and premium inventory.
Compare all Demand Side Platforms (DSP) Vendors Head-to-Head