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Comparison Viant vs. Keynes Digital Demand Side Platforms (DSP) Vendor Comparison

Viant and Keynes Digital are Connected TV (CTV) vendors.

viantinc.com
Viant Facilitates omnichannel ad campaigns without third-party cookies They have no reported specialities.

keynesdigital.com
Keynes Digital Targets key TV audience with data analytics They focus on CTV Measurement.

Viant or Keynes Digital?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Keynes Digital

"Targets key TV audience with data analytics"
Focused on CTV Measurement .
Keynes Digital enhances marketing by targeting specific TV audiences using detailed analytics. It identifies precise demographic data to connect marketers with viewers who are more likely to engage and drive sales. This approach streamlines the advertising process, making each marketing dollar stretch further in a saturated market.
10 Operational Details
Who are your typical customers?
Enterprises
Large businesses
Medium businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Travel & Hospitality
Consumer Goods
How do you collect and monitor consumers and their data?
Cookies
Javascript
Pixels
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Install technology
How do you provide customer service?
Dedicated account manager
Phone support
Email support
How do brands measure the success of a campaign using your platform?
Performance
What integrations do you offer?
Measurement
What is your pricing model?
Can't Say

Key Features & Benefits

precise audience targeting
Keynes Digital claims that its precise audience targeting allows brands to zero in on key audiences on the programs they specifically enjoy.
comprehensive data insights
Keynes Digital claims that its comprehensive data points provide deeper insights and greater impact on audience targeting and engagements.
customized targeting strategies
Keynes Digital claims that its customized targeting strategies can boost sales by 2.8 times and significantly improve marketing results.

Viant

"Facilitates omnichannel ad campaigns without third-party cookies"
.
Viant uses a people-based DSP to help marketers execute omnichannel ad campaigns across platforms without relying on third-party cookies. Leverage first-party data and engage audiences across emerging channels like CTV and digital out-of-home. Measure everything from a single platform to inform future decisions and refine strategies.

Key Features & Benefits

Technology Driven by People
Viant claims that their digital advertising technology is powered by people, combining cutting-edge technology with human expertise for optimal results.
Pioneering People-Based Advertising
Viant claims to be a pioneer in people-based advertising, providing solutions to move beyond third-party cookies and walled gardens.
Omnichannel Marketing Solutions
Viant claims to offer advanced omnichannel marketing solutions, enabling advertisers to reach target audiences across various channels, including CTV, digital audio, digital out-of-home, and in-game advertising.