Blurbs Logo

Comparison TransUnion vs. Alliant Data Enrichment and Addressability Vendor Comparison

TransUnion and Alliant are Data Enrichment and Addressability vendors.

transunion.com
TransUnion Provides free credit scores and reports. They have no reported specialities.

alliantinsight.com
Alliant Enhances consumer behavior insights using transactional data They focus on Targeting & Data Activation.

TransUnion or Alliant?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

TransUnion

"Provides free credit scores and reports."
.
TransUnion helps marketers offer personalized financial products. They provide free credit scores and reports, enabling consumers to manage credit health. This platform allows marketers to understand credit behaviors and tailor offers based on individual scores. User data assists in improving customer acquisition and streamlining targeted campaigns.
10 Operational Details
Who are your typical customers?
Enterprises
Large businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Travel & Hospitality
Financial Services
How do you collect and monitor consumers and their data?
Cookies
IP Address
Third Party Data
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Provide data
How do you provide customer service?
Dedicated account manager
How do brands measure the success of a campaign using your platform?
Performance
Revenue Growth
Brand Awareness
What integrations do you offer?
CDPs
Digital Advertising
Measurement
What is your pricing model?
Subscription-based
Tiered pricing

Key Features & Benefits

robust monitoring services
TransUnion claims that their credit monitoring services offer robust features like daily score updates, 3-bureau monitoring, alerts, and up to $1MM in ID theft insurance.
credit management tools
TransUnion claims that they provide powerful credit management tools like Score Simulator to help users understand and improve their credit potential.
educational resources
TransUnion claims that they offer a wide range of educational resources and credit advice to help consumers better understand and manage their credit health.

Alliant

"Enhances consumer behavior insights using transactional data"
Focused on Targeting & Data Activation .
Alliant transforms raw consumer data into actionable insights. Their unique DataHub integrates transactional, demographic, and lifestyle data to give a comprehensive view of consumer behavior. It's about grounding marketing decisions in solid data to refine targeting, enrich first-party data, and optimize campaigns across different channels.

Key Features & Benefits

Unique Data Cooperative
Alliant claims that their data cooperative aggregates diverse transactional data from over 500 brands for unique insights.
Advanced Audience Solutions
Alliant claims that their platforms deliver superior targeting and performance for clients using data-driven strategies.
Future-Proofed Marketing Technology
Alliant claims that their solutions are future-proofed by integrating extensive identity graphs for flexible delivery.
Compare all Data Enrichment and Addressability Vendors Head-to-Head