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transunion.com

TransUnion

"Provides free credit scores and reports."

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Nutshell

TransUnion helps marketers offer personalized financial products. They provide free credit scores and reports, enabling consumers to manage credit health. This platform allows marketers to understand credit behaviors and tailor offers based on individual scores. User data assists in improving customer acquisition and streamlining targeted campaigns.

In Detail
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TransUnion's Website Claims...
A summary of the claims made on TransUnion's website as noticed by our bot, Vinny.
robust monitoring services
TransUnion claims that their credit monitoring services offer robust features like daily score updates, 3-bureau monitoring, alerts, and up to $1MM in ID theft insurance.
credit management tools
TransUnion claims that they provide powerful credit management tools like Score Simulator to help users understand and improve their credit potential.
educational resources
TransUnion claims that they offer a wide range of educational resources and credit advice to help consumers better understand and manage their credit health.
Case Studies
TransUnion prevented synthetic fraud with advanced detection techniques.
The most accurate case study for TransUnion
45%
Prior to using TransUnion, 45% of attempts were undetected.
80%
80% of investigated samples returned high fraud risk scores.
1.
Situation
A telecommunications company was unable to prevent instances of fraud despite implementing standard fraud checks. Suspecting a potential fraud ring, they contacted TransUnion for assistance.
2.
Task
TransUnion needed to investigate and identify synthetic identities, where fraudulent data or combinations of real data elements were affecting the client.
3.
Action
TransUnion leveraged its TruValidate Synthetic Fraud Model and TruLookup platform to analyze customer behavior and flag high-risk accounts. Special attention was given to identifying anomalies such as multiple identities tied to single addresses.
4.
Result
The implementation of the TruValidate Synthetic Fraud Model enabled the telecom company to detect synthetic fraud at the application stage, reducing the number of fraudulent accounts and maintaining operational efficiency. They also started requesting additional proof of life, deterring fraudsters significantly.
Keywords
SYNTHETIC FRAUD PREVENTION
TRUVALIDATE SYNTHETIC FRAUD MODEL
TELECOMMUNICATIONS FRAUD DETECTION
FRAUD RISK MANAGEMENT
TRANSUNION FRAUD SOLUTIONS
10 Operational Details
Who are your typical customers?
Enterprises
Large businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Travel & Hospitality
Financial Services
How do you collect and monitor consumers and their data?
Cookies
IP Address
Third Party Data
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Provide data
How do you provide customer service?
Dedicated account manager
How do brands measure the success of a campaign using your platform?
Performance
Revenue Growth
Brand Awareness
What integrations do you offer?
CDPs
Digital Advertising
Measurement
What is your pricing model?
Subscription-based
Tiered pricing
Data Enrichment and Addressability Q & A
Answers provided by TransUnion staff and vetted by Blurbs.
Hey TransUnion...
What data enrichment services do you provide?
"TransUnion has 13K+ attributes that clients may add to their prospect data or append to their CRM, including valuable demographic and behavioral profiles."
Hey TransUnion...
How do you collect and validate your data? What sources?
"We collect data from hundreds of data providers with a history of providing quality data content and the appropriate controls to maintain quality. Our persistent ID powers our identity resolution capabilities, ensuring each consumer is accurately represented."
Hey TransUnion...
How do you support cookieless addressability and identity resolution?
"We rely on our persistent ID, together with public, private, and proprietary sources. Our graph is built on durable identifiers such as name, address, phone, and email. We have integrations with top publishers and platforms, most of which do not use cookies."
Hey TransUnion...
How do you integrate with existing tech stack (CDP, CRM, DMP)?
"Starting with CRM databases, we help to clean and append PII along with data attributes including our proprietary segmentation schema. We are integrated with all major DSPs and help provide Identity to many CDPs."
Hey TransUnion...
What data accuracy, match rates, and deduplication do you offer?
"Matching with a complete record (name, address, phone, email) is table stakes (94%). Matching with name plus two identifiers (86%) is also table stakes. However matching with name and phone (80%) or name and email (70%) is our differentiator."
Hey TransUnion...
How do you enhance audience segmentation and predictive modeling?
"TransUnion provides a full range of capabilities that support the creation of audience segments, taxonomies, and look-alike audiences based on behavior and demographics."
Hey TransUnion...
How do you comply with data privacy laws (GDPR, CCPA, CPRA)?
"Our privacy policies and processes are publicly posted and updated at https://www.transunion.com/privacy/neustar"
Hey TransUnion...
Do you offer real-time data enrichment or batch-based?
"We offer both capabilities, depending on delivery through cloud or direct channels."
Hey TransUnion...
What analytics/reporting capabilities do you provide for data impact?
"TransUnion provides MMM, MTA, and closed-loop measurement capabilities."
Hey TransUnion...
Do you support omnichannel identity resolution across all touchpoints?
"Yes"
TransUnion
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