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Comparison TransUnion vs. Eyeota Data Enrichment and Addressability Vendor Comparison

TransUnion and Eyeota are Data Enrichment and Addressability vendors.

transunion.com
TransUnion Provides free credit scores and reports. They have no reported specialities.

eyeota.com
Eyeota Provides privacy-safe audience targeting data solutions. They focus on Targeting & Data Activation.

TransUnion or Eyeota?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

transunion.com
Full Blurb

TransUnion

"Provides free credit scores and reports."
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TransUnion helps marketers offer personalized financial products. They provide free credit scores and reports, enabling consumers to manage credit health. This platform allows marketers to understand credit behaviors and tailor offers based on individual scores. User data assists in improving customer acquisition and streamlining targeted campaigns.
10 Operational Details
Who are your typical customers?
Enterprises
Large businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Travel & Hospitality
Financial Services
How do you collect and monitor consumers and their data?
Cookies
IP Address
Third Party Data
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Provide data
How do you provide customer service?
Dedicated account manager
How do brands measure the success of a campaign using your platform?
Performance
Revenue Growth
Brand Awareness
What integrations do you offer?
CDPs
Digital Advertising
Measurement
What is your pricing model?
Subscription-based
Tiered pricing

Key Features & Benefits

robust monitoring services
TransUnion claims that their credit monitoring services offer robust features like daily score updates, 3-bureau monitoring, alerts, and up to $1MM in ID theft insurance.
credit management tools
TransUnion claims that they provide powerful credit management tools like Score Simulator to help users understand and improve their credit potential.
educational resources
TransUnion claims that they offer a wide range of educational resources and credit advice to help consumers better understand and manage their credit health.
eyeota.com
Full Blurb

Eyeota

"Provides privacy-safe audience targeting data solutions."
Focused on Targeting & Data Activation .
Eyeota helps marketers navigate complex ad landscapes by providing privacy-safe audience data, enabling precision targeting across digital channels. With a global data marketplace, they enhance first-party data, improve omnichannel performance, and support seamless integration, helping brands maximize campaign impact.

Key Features & Benefits

Global reach provider
Eyeota claims that they are a global provider of audience data for marketing and advertising across 36 global markets.
Privacy-compliant data
Eyeota claims that they deliver addressable, privacy-compliant audience data to help marketers reach customers.
Omnichannel campaign boost
Eyeota claims their audience data can help boost omnichannel campaign performance for brands and agencies.
Compare all Data Enrichment and Addressability Vendors Head-to-Head