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Comparison OpenAP vs. theviewpoint Connected TV (CTV) Vendor Comparison

OpenAP and theviewpoint are Connected TV (CTV) vendors.

openap.tv
OpenAP Simplifying cross-publisher advanced TV audience targeting They have no reported specialities.

theviewpoint.com
theviewpoint Connects CTV sellers with buyers efficiently They have no reported specialities.

OpenAP or theviewpoint?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

openap.tv
Full Blurb

OpenAP

"Simplifying cross-publisher advanced TV audience targeting"
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OpenAP unifies TV advertising by breaking down silos between publishers, screens, and currencies. They centralize audience activation, allowing advertisers to holistically target, reach, and analyze advanced audiences. The consistent ID system provides unbiased campaign insights and deduplicated reach, enhancing media planning and measurement across the fragmented TV landscape.
theviewpoint.com
Full Blurb

theviewpoint

"Connects CTV sellers with buyers efficiently"
.
TheViewPoint connects sellers with buyers in the CTV landscape by automating processes and providing transparency. Sellers can boost revenue through both direct and programmatic deals. Buyers gain access to premium inventory, bypassing unnecessary middlemen. This connection optimizes ad budgets and enhances operational efficiency.

Key Features & Benefits

Unlock opportunities and automation
TheViewPoint claims that its technology connects supply and demand partners, offering cutting-edge solutions for unprecedented automation.
Maximize revenue and demand
TheViewPoint claims that sellers can maximize revenue through industry-leading monetization features and access unique demand from top partners.
Direct access to publishers
TheViewPoint claims that buyers have a direct route to premium publishers, bypassing middlemen to optimize budget and access premium inventory.
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